UTM - Ultimate Target Marketing: Gary Marsh
Elegant living room photo in Los Angeles

Reworking a classic Boston Brownstone today always involves updated kitchen and baths. And if possible, adding a powder room and flexible room that could function as a guest room or office on the main floor. This project did not have an owner and was being remarketed for sale. Creating an ideal space that prospective buyers would identify with requires the designer to research the target market for the home and detail/design spaces tailored to fit that niche. Relocating the kitchen to the other side of the space provided for a small ¾ bath – yes, we were able to achieve a shower for a full Ensuite feel. Pocket Three-Quarter Bath Classic and formal marble tile patterns Modern wall hung vanity and vessel sink Master Bath Well light double vanity with in room linen storage Soaking tub and double shower Class white and grey color scheme with floor to ceiling marble Guest-Family Bath Reworking the layout to add a linen closet along side the tub Generous vanity with storage

Reworking a classic Boston Brownstone today always involves updated kitchen and baths. And if possible, adding a powder room and flexible room that could function as a guest room or office on the main floor. This project did not have an owner and was being remarketed for sale. Creating an ideal space that prospective buyers would identify with requires the designer to research the target market for the home and detail/design spaces tailored to fit that niche. Relocating the kitchen to the other side of the space provided for a small ¾ bath – yes, we were able to achieve a shower for a full Ensuite feel. Pocket Three-Quarter Bath Classic and formal marble tile patterns Modern wall hung vanity and vessel sink Master Bath Well light double vanity with in room linen storage Soaking tub and double shower Class white and grey color scheme with floor to ceiling marble Guest-Family Bath Reworking the layout to add a linen closet along side the tub Generous vanity with storage

"We converted an exterior window to a door (which required moving wires, new framing, tile floor transitioning, stucco replacement and painting to match exterior, and hardware install), removed spa tub in master bath and replaced with a custom designed tile ""rug"", replaced shower/tub in guest bathroom with a walk-in shower, replaced kitchen/bath cabinetry with new custom designed cabinets and installed new hardware on them, installed Quartz counter tops on multi-surfaces, updated a complete surround sound system for multiple rooms, installed new Smart TV in kitchen, hung art pieces, installed new gas line and electrical for outdoor BBQ, converted all overhead lighting to LED cams, installed new electrical plugs throughout, installed new decorate lights inside and outside, and installed and plumbed new sinks, dishwasher and water faucets in kitchen, laundry and bathrooms. Member Comments: We have worked with many contractors over the years, and this crew of Kerry, Jake, Randall and Kevin were incredibly fantastic to work with! The professionalism and expertise of this young crew were EXCEPTIONAL!!!! There was not one job too small or one job too big. ""No"" was never an answer to any question. The price was right on target throughout, their promptness for each day's work was consistent, a day did not go by that we didn't know what the schedule was or who was coming, they were all extremely intelligent and capable of problem-solving any issue, they created a pleasant and fun atmosphere amid all the dust, and the workplace was kept clean at all times. Kerry is the key to this whole project. His organizational skills were incredible and kept everything running smoothly DAILY. We were never out of touch with him. He has an easy going/friendly manner that never was frazzled. His pricing was on target for agreed upon and added tasks as the project ensued. His paperwork presentation was very thorough and left nothing to question. All in all, this company is a gem! They became friends. How cool is that?" ~ Patty P, Client Photos by: Kerry W. Taylor

Reworking a classic Boston Brownstone today always involves updated kitchen and baths. And if possible, adding a powder room and flexible room that could function as a guest room or office on the main floor. This project did not have an owner and was being remarketed for sale. Creating an ideal space that prospective buyers would identify with requires the designer to research the target market for the home and detail/design spaces tailored to fit that niche. Relocating the kitchen to the other side of the space provided for a small ¾ bath – yes, we were able to achieve a shower for a full Ensuite feel. Pocket Three-Quarter Bath Classic and formal marble tile patterns Modern wall hung vanity and vessel sink Master Bath Well light double vanity with in room linen storage Soaking tub and double shower Class white and grey color scheme with floor to ceiling marble Guest-Family Bath Reworking the layout to add a linen closet along side the tub Generous vanity with storage

UTM - Ultimate Target Marketing: Gary Marsh
Bedroom - traditional bedroom idea in Los Angeles

Reworking a classic Boston Brownstone today always involves updated kitchen and baths. And if possible, adding a powder room and flexible room that could function as a guest room or office on the main floor. This project did not have an owner and was being remarketed for sale. Creating an ideal space that prospective buyers would identify with requires the designer to research the target market for the home and detail/design spaces tailored to fit that niche. Relocating the kitchen to the other side of the space provided for a small ¾ bath – yes, we were able to achieve a shower for a full Ensuite feel. Pocket Three-Quarter Bath Classic and formal marble tile patterns Modern wall hung vanity and vessel sink Master Bath Well light double vanity with in room linen storage Soaking tub and double shower Class white and grey color scheme with floor to ceiling marble Guest-Family Bath Reworking the layout to add a linen closet along side the tub Generous vanity with storage

What could go possibly wrong? Nothing with Alair as their contractor. Some creativity was required to get these clients the overall feel of the home they wanted without breaking the budget. The end result proves you can still have a big impact on a small budget if you target key areas and spend wisely.

Living in Florida was wonderful but our clients missed seeing their daughter and her family. They missed spending time with their adorable grandchildren. With almost four acres of land to work with, they decided to bring the two families together. We encountered a few difficulties when working on this project. Using a saw-tooth design, we were able to get the space we needed and stay within the building restriction lines. With the tough winter weather, we encountered a few delays but had to meet the target date as our clients were moving up from the south and needed their new home to be move-in ready. Making selections in person can be tough and most of their selections were made from five state's away. Topped with CertainTeed Shingles, this two-story brick and Hardie Plank addition is trimmed with dental moulding and blends seamlessly with the existing home. BF Rich windows and slider allow ample light. An Azek composite deck with stairs offers easy access to the backyard and the pool area. The open kitchen and family room are the heart of this home. Armstrong laminate in white wash walnut unifies the rooms. In the kitchen, gorgeous Norcraft Copenhagen Maple cabinetry, stylish granite countertops, and the Bellavinita Tile backsplash are stunning. In the family room, two 30" wide niches were custom built on either side of the gas fireplace for pictures, knick-knacks, and plants. They add charm and distinction. The master bath and powder room both have Norcraft vanities topped with granite and under-mount sinks. The master bath is adorned with American Olean tile and a strip of Marazzi Crystal Stone offsets. The niche, grab bar and corner seat all add convenience. Moen and Kohler products were used throughout the remodel. The suite offers many storage options - from the walk-in bedroom closet, cabinetry, attic and basement. Everything came together beautifully. The quality of construction is exemplary and the addition is amazing. We stayed within their budget and significantly increased the value of this property. Our clients are thrilled with their beautiful new in-law suite and very happy to be near their family once again.

Jagoe Homes, Inc. Project: Woodstone at Deer Valley, Van Gogh Model Home. Location: Owensboro, Kentucky. Elevation: Craftsman-C, Site Number: WSDV 129.

Running a small restaurant is a high-wire act - delicious plates on one end, razor-thin margins on the other. With food costs averaging 28-35 percent of revenue and labor at 30 percent, every dollar counts. The good news? Targeted tweaks can shave 10-20 percent off your bottom line without sacrificing quality. From smarter sourcing to streamlined waste handling, these strategies empower independents to thrive. One underrated gem: Efficient waste management via roll-off dumpster rentals, which can slash disposal fees by up to 40 percent. Let's break it down. Optimize Inventory: Waste Less, Save More Overstocked pantries are profit killers - U.S. restaurants toss $25 billion in food yearly. Audit weekly. Track sales data to forecast demand, using apps like Toast or MarketMan for real-time insights. Trim your menu to 12-15 core items, focusing on seasonal, high-margin stars like farm-fresh salads over imported proteins. Portion control is key - pre-weighed scoops cut overuse by 15 percent. Repurpose scraps creatively. Veggie peels into stocks, bread ends for croutons. Donate extras to food banks via apps like Too Good To Go, earning tax deductions up to $5,000 annually. These habits reclaim 5-10 percent of food budgets, freeing cash for upgrades. Additionally, consider using citrus rinds for infused oils or desserts, and coffee grounds for compost to support local gardens. Engaging staff in sustainability efforts also builds morale and can be highlighted in marketing materials to attract eco-conscious diners. Trim Energy and Utilities: Go Green for Greenbacks Utilities gobble 4-10 percent of expenses. Swap to LED bulbs and energy-star appliances - upfront costs pay back in 6-12 months via 20-30 percent bill drops. Install low-flow faucets and programmable thermostats; during off-hours, dial down to 55°F to save $200/month on HVAC. Use induction cooktops for precise heat, reducing gas by 15 percent. Train staff on "last out" protocols - unplugging idle equipment. Solar panels? For rooftops under 1,000 sq ft, incentives cover 30 percent installation, yielding ROI in 5 years.  Master Waste Management: Dumpsters as Cost Commanders Trash isn't just garbage - it's a budget black hole, with disposal eating 2-5 percent of revenues. Small spots generate 1-2 tons monthly from food scraps, packaging, and grease. Ditch overflowing bins and irregular hauls for roll-off dumpster rentals. A 10-15 yard unit centralizes waste, handling bulk like fryer oil drums or produce crates without daily pickups. Efficiency Over Headcount Labor's your biggest line item - cross-train staff for multi-roles, like servers prepping during lulls, trimming overtime 10-15 percent. Shift scheduling software optimizes based on reservations, avoiding idle payroll. Negotiate bulk buys with local suppliers for 5-10 percent discounts; loyalty programs from Sysco yield free deliveries. Go digital - QR menus cut printing costs, speed table turnover, and allow menu updates in real time without waste. Loyalty apps boost repeat visits without increasing your advertising budget, making it easier to track customer preferences and send targeted promotions. Consider bundling purchases with other area restaurants to unlock deeper discounts and leverage supplier relationships for exclusive seasonal specials. These strategies can reduce overhead, improve customer retention, and keep operations flexible as trends shift.

UTM - Ultimate Target Marketing: Gary Marsh
Elegant exterior home photo in Los Angeles

What could go possibly wrong? Nothing with Alair as their contractor. Some creativity was required to get these clients the overall feel of the home they wanted without breaking the budget. The end result proves you can still have a big impact on a small budget if you target key areas and spend wisely.

What could go possibly wrong? Nothing with Alair as their contractor. Some creativity was required to get these clients the overall feel of the home they wanted without breaking the budget. The end result proves you can still have a big impact on a small budget if you target key areas and spend wisely.

Reworking a classic Boston Brownstone today always involves updated kitchen and baths. And if possible, adding a powder room and flexible room that could function as a guest room or office on the main floor. This project did not have an owner and was being remarketed for sale. Creating an ideal space that prospective buyers would identify with requires the designer to research the target market for the home and detail/design spaces tailored to fit that niche. Relocating the kitchen to the other side of the space provided for a small ¾ bath – yes, we were able to achieve a shower for a full Ensuite feel. Pocket Three-Quarter Bath Classic and formal marble tile patterns Modern wall hung vanity and vessel sink Master Bath Well light double vanity with in room linen storage Soaking tub and double shower Class white and grey color scheme with floor to ceiling marble Guest-Family Bath Reworking the layout to add a linen closet along side the tub Generous vanity with storage

"We converted an exterior window to a door (which required moving wires, new framing, tile floor transitioning, stucco replacement and painting to match exterior, and hardware install), removed spa tub in master bath and replaced with a custom designed tile ""rug"", replaced shower/tub in guest bathroom with a walk-in shower, replaced kitchen/bath cabinetry with new custom designed cabinets and installed new hardware on them, installed Quartz counter tops on multi-surfaces, updated a complete surround sound system for multiple rooms, installed new Smart TV in kitchen, hung art pieces, installed new gas line and electrical for outdoor BBQ, converted all overhead lighting to LED cams, installed new electrical plugs throughout, installed new decorate lights inside and outside, and installed and plumbed new sinks, dishwasher and water faucets in kitchen, laundry and bathrooms. Member Comments: We have worked with many contractors over the years, and this crew of Kerry, Jake, Randall and Kevin were incredibly fantastic to work with! The professionalism and expertise of this young crew were EXCEPTIONAL!!!! There was not one job too small or one job too big. ""No"" was never an answer to any question. The price was right on target throughout, their promptness for each day's work was consistent, a day did not go by that we didn't know what the schedule was or who was coming, they were all extremely intelligent and capable of problem-solving any issue, they created a pleasant and fun atmosphere amid all the dust, and the workplace was kept clean at all times. Kerry is the key to this whole project. His organizational skills were incredible and kept everything running smoothly DAILY. We were never out of touch with him. He has an easy going/friendly manner that never was frazzled. His pricing was on target for agreed upon and added tasks as the project ensued. His paperwork presentation was very thorough and left nothing to question. All in all, this company is a gem! They became friends. How cool is that?" ~ Patty P, Client Photos by: Kerry W. Taylor

Reworking a classic Boston Brownstone today always involves updated kitchen and baths. And if possible, adding a powder room and flexible room that could function as a guest room or office on the main floor. This project did not have an owner and was being remarketed for sale. Creating an ideal space that prospective buyers would identify with requires the designer to research the target market for the home and detail/design spaces tailored to fit that niche. Relocating the kitchen to the other side of the space provided for a small ¾ bath – yes, we were able to achieve a shower for a full Ensuite feel. Pocket Three-Quarter Bath Classic and formal marble tile patterns Modern wall hung vanity and vessel sink Master Bath Well light double vanity with in room linen storage Soaking tub and double shower Class white and grey color scheme with floor to ceiling marble Guest-Family Bath Reworking the layout to add a linen closet along side the tub Generous vanity with storage

What could go possibly wrong? Nothing with Alair as their contractor. Some creativity was required to get these clients the overall feel of the home they wanted without breaking the budget. The end result proves you can still have a big impact on a small budget if you target key areas and spend wisely.

What could go possibly wrong? Nothing with Alair as their contractor. Some creativity was required to get these clients the overall feel of the home they wanted without breaking the budget. The end result proves you can still have a big impact on a small budget if you target key areas and spend wisely.