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Located in the heart of Manhattan’s Lower East Side, the building was erected on a shallow commercial lot between two 120 year old masonry buildings and a new residential rental building. 330 Grand Street is a mix of 725 SF 1BRs and 1050 SF 2BR apartments. It also contains a 1100 SF two story duplex as well as private and public rooftop space, large private balconies for most units and two large private terraces for the ground floor units.
330 Grand Street was originally designed and approved at the NYC DOB as a prefabricated modular building. During the pandemic, as shipping costs skyrocketed putting the project at risk, we suggested redesigning the building as a reinforced cast-in-place concrete structure. Concrete was readily available and prices had not been affected by the demand increase that many other materials suffered in the pandemic. We took this opportunity to raise floor to ceiling heights, enlarge high performance windows and redistribute the buildings MEPFS and Structural Systems to create very open floor plans.
The challenge was to create a luxurious sensorial living experience with very limited means. In a city with very high construction costs, low cost residential buildings in the area are usually devoid of good quality, design and character. Our approach was to aim high for the end user, prioritizing natural light, open space with long visual perspectives, high ceilings and as always, rejecting the use of predefined building templates.
Our biggest challenge was to ensure that the small spaces feel as clean cut, large and bright as possible. Several unique design decisions were made to ensure low cost and high quality;
Floor plans were laid out so that spaces were wide open and free of clutter from mechanical or structural interruptions. Therefore all infrastructure was placed in lateral demising walls, which in turn act as the unit’s storage and kitchen. The apartments feel wide open, are super quiet and have more storage space than any other comparable apartment in the city.
To solve the problem of the site’s shallow commercial lot which is typically prone to dark interior spaces we focused our attention on the building’s envelope. Instead of the usual small punched window openings, oversized high performance windows were designed to ensure that light penetrated as far as possible into the units. In the smaller 1BR units, the full 50’ depth of the lot is perceived by partitioning spaces with sliding pocket doors that can be retracted to allow deep visual perspectives, making the sight lines in the space feel longer, larger, more ample than normal. In addition to the full height glazing, each unit above the 2nd floor receives a 7 foot covered balcony, adding 120 to 240 sf to each apartment, something unusual in New York City buildings. The space is large enough for a full size dining table, when the weather permits being outside.
We also worked hard to ensure modularity. For example, all kitchen units are all identical throughout the building. The idea of modularity and the economy of the repetitive unit is exercised to the maximum through the building.
Hardware, appliances, flooring, wall coverings and material finishes are all carefully selected to feel bespoke, high quality and unique.
It was important to KURV that the result of this work manifest into something that would deeply connect with the end user and sustain relationships with the consumers of this space.
All images by KURV Architecture ©

Inspiration for a mid-sized timeless medium tone wood floor and brown floor front door remodel in Vancouver with gray walls and a dark wood front door
Find the right local pro for your project

Jason Allender Photography
Mid-sized elegant two-story brick exterior home photo in Indianapolis
Mid-sized elegant two-story brick exterior home photo in Indianapolis

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Home design - modern home design idea in San Diego

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Home design - transitional home design idea in DC Metro

K2131 Base, K3001 Fluted Half Column, K3111 Capital
Family room - contemporary family room idea in New York
Family room - contemporary family room idea in New York

Uzi Porat
Example of a small trendy limestone floor hallway design in Tel Aviv with white walls
Example of a small trendy limestone floor hallway design in Tel Aviv with white walls

Organic, warm, refreshing primary bedroom with walnut moments galore.
Example of a 1960s master medium tone wood floor and brown floor bedroom design in Philadelphia with green walls
Example of a 1960s master medium tone wood floor and brown floor bedroom design in Philadelphia with green walls

In this Spa Bath Siteline frameless flat panel Cantor door style in Walnut finish cabinetry was installed. The countertop on the vanity is Solid Surface Hi-Macs Terni with 6” high backsplash. In the shower is MSI Hazelwood quartz on the bench top, curb top and niche shelf. Radiance LED lighted mirror. Brizo Virage faucet in chrome finish and Pulse Power Shot Shower System showerhead and handheld in chrome. Moen Voss collection accessories in chrome include towel bar, towel ring, robe hooks, toilet paper holder, toilet tank lever. A Kohler Cimmaron white comfort ht toilet. Thermosol Steam Unit components: Generator, square steam head, square microtouch control in chrome. 3/8” heavy clear glass steam shower enclosure. The shower tile is 11x23 Contessa Oro Polish wall tile; 1x2 Keystone Urban Putty Speckle for shower floor and ceiling. The flooring is 12x24 Contess Oro matte finish tile.

Large transitional l-shaped dark wood floor open concept kitchen photo in Oklahoma City with an undermount sink, shaker cabinets, white cabinets, marble countertops, beige backsplash, stone tile backsplash, stainless steel appliances and an island

The Bildman Project, designed and built by Pratt Guys, in 2018 - Photo owned by Pratt Guys - NOTE: Can only be used online, digitally, TV and print WITH written permission from Pratt Guys. (PrattGuys.com) - Photo was taken on February 7, 2019.
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