Jeff Blum has, with my active participation / interference as owner, transformed a well-lit and spacious but flawed loft in Williamsburg into a place for me to love and for my friends, lovers, and guests to savor and to remember fondly.
At the outset, the loft failed to take full advantage of the abundance of sunlight falling on it. The eight large windows facing the southeast in the main room let in the sun starting at sunrise and into the afternoon, but before the renovation, almost no light came from the other side, because of the loft's room layout, which was imbalanced; a row of rooms along the back wall left the main room an odd L shape with one window in its corner. From the start, the plan was to correct this by re-opening old, bricked-up windows along the back wall, but Jeff came up with several ideas that make a great difference in the light and re-balanced the apartment's structure.
He started with natural light, this space's greatest asset. Jeff pushed for three skylights to collect light, in addition to the windows, and for transoms to distribute it, so that whenever the sun is shining, its light reaches every corner (except in closets). And finally, he converted the awkward L layout into a cross, balancing the space as well as light.
He also designed the artificial lighting. Flexible with much track lighting, highly efficient because relying largely on LEDs, all lights are dimmable, which, besides conserving energy and lowering the power bills, makes artificial illumination expressive of the purpose and mood of anyone in the loft.
Jeff has spent much time making also the use of space efficient, with closets, shelves, cabinets, and wardrobes. Besides knowing how to assemble pieces of furniture taller than some basketball players, he tolerates the hells provided by IKEA at the returns and delivery desks.
Because of his attention to color, my kitchen is a sprightly green, one wall in the guest bedroom a vigorous red, and one wall in my own bedroom a spiritual blue, while various bright woods and whites, my taste, predominate overall. The now exposed brick, definitely an aesthetic asset, was not originally his idea, because it emerged from one of the messy accidents during renovation, but when it emerged, he certainly appreciated and encouraged it. Jeff rolled well with surprises.
The loft now has two bathrooms, one for me and others tolerant of disorder, the other for my daughter and others more fastidious. My daughter's bathroom more reflects Jeff 's taste with its turquoise tiles and walls that fit but are not the same, a black floor and a shower stall as simple as it is elegant. Anybody in the room will recognize it as tasteful. The other bathroom reveals what I think is another strength of a good designer: making the best of an owner whose taste is different. Although the tiles are the same as in the other bathroom, the floor is knobby nonslip rubber, and the walls, a wow yellow. It's not Jeff, but it is me, for which its designer deserves some credit.
For an owner/inhabitant of an apartment suffering renovation, Jeff has consistently demonstrated a virtue for which I suspect many other owners/victims would gladly kill: as the work was going on, he showed up almost every day to talk things over and make decisions with me and everyone else involved, the general contractor, subcontractors, and individual line workers. Absent designers are more infuriating then present horse flies. Designers, please note: much of your profession consists – or at least should – in being on the site regularly. To design is also to improvise, especially in an older building; mine was built in the 1880s and must have been rebuilt several times. Presence is not all, of course; observing, engaging, communicating, and deciding with me and the workers also count. When I first came to New York, I interviewed half a dozen designers before settling on Jeff. Among my reasons for congratulating myself on this decision, I put first his being there many days to help me make hundreds of decisions large and small, providing relief with clarity and sometimes insight. Clients, whenever reasonable, will recognize the value in this and pay for it gladly.
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