Fireclay Tile

My experience with Fireclay Tile was deeply disappointing. I used these tiles for a Master bathroom project, I bought matte subway tiles so nothing complicated in regards to shape or layouts. The tiles I received were so misshapen and inconsistent that my installer -- a seasoned professional whose entire career is focused on tile work -- had to spend nearly twice the normal amount of time recutting and adjusting them just to make them usable. The glazing defects were deeply concerning. Fireclay, including the CEO who I spoke to directly, attributes these issues to the handmade nature of their products, referring to them as "crazing," which involves visible cracks in the glaze and is presented as normal by this company. Within the first 90 days, I had to replace more than 10 tiles due to this defect. Fireclay has indicated that this "crazing" is related to the recycled materials used in their tiles, trying to normalize it. At this price point better consistency and quality control should be expected in glazing formulas, inconsistent ingredients are why they are unable to make this right.. Cracks in tiles--especially those used in wet areas--are not normal and should not be dismissed as acceptable. Many tiles also broke throughout project due to uneven edges and brittle spots. Handmade should mean high craftsmanship, not unpredictable sizing, warping, and defects. My installer was shocked by the poor quality and described these as the worst tiles he has worked with in terms of shape, size, and durability. He even noted that basic Home Depot tiles would have performed better. Fireclay shifted to a money-driven, direct-to-consumer business model years ago when they were in a turnaround period ( check out the many articles that the CEO released) . While selling directly to consumers is not inherently an issue--these are subway tiles, and they should not be difficult to install--but the reality is very different. Even when following Fireclay's specifications precisely, the tiles' warping, defects, and extreme inconsistency made installation unusually difficult. This was true even for a certified professional with decades of experience. In the end, the tiles look acceptable only because of the significant extra labor required which led to double the cost, as well as the overage material I had to purchase to ensure I could keep up with the breakage . Over the three years they've been installed in my bathroom, I've continued to replace tiles that cracked due to "crazing." What should have been a premium experience turned into an expensive, exhausting ordeal.

Can’t recommend working with FireClay Tile enough. The product is gorgeous and the team is easy to work with and communicative.

Fireclay transformed my kitchen renovation experience. Their design plan provided the perfect starting point, and their handmade tile became the centerpiece of the space. My design consultant, Katya, was wonderful to work with—responsive, creative, and attentive to detail. She helped me achieve my vision of creating a backsplash inspired by a quilt my mom and I made, resulting in a design that is very meaningful to me. I’m so impressed by the craftsmanship, customer service, and overall experience. Highly recommend Fireclay for anyone seeking beautiful, personalized design.

We are beyond thrilled with how our bathroom turned out and we have Fireclay to thank! Beautiful tiles, amazing color options, wonderful people to work with – just top quality across the board and would highly recommend to anyone.

I’ve worked with Colleen Ecker for several months on our bathroom design. Colleen was always professional and had great ideas that I haven’t thought of. We’ve had several revisions to our plans and Colleen made sure it was a stress free experience. I would love to work with Colleen at Fireclay again if the opportunity arises. Thank you. Yakov.

Terapan Lilittham is friendly, creative, helpful, and responsive. I couldn’t be happier with the look, quality, and variety of Fireclay Tile. There’s nothing better.

This could not have been a better experience. From the moment my call was cheerfully answered five minutes before closing, to the follow-through of the delivery, it has been exemplary. I’m so happy to support such a great company that is good to their employees and produces such a fine product. My tiles were shipped all the way to Maine and a couple arrived cracked, but Customer Service quickly replaced them. The tiles are stunning and worth every penny.

Colleen, our residential design consultant was amazing to work with! Albeit, remotely, she was knowledgeable, helpful, patient and had great follow up. We reached out to Fireclay many months before we were actually ready to order and she stayed with us the through the entire process. The tile we ordered, we have used for two projects, both in our kitchen and then bathroom as it was exactly what we had been looking for; we needed a hard to find size and finish and they had it! The process and people at Fireclay was outstanding and I would recommend them to anyone looking for a beautiful handcrafted tile.

Fireclay tiles are truly beautiful, and the designers are exceptional. Katya, the designer we worked with, asked great questions, listened to our answers and helped us pinpoint exactly what we liked best.

Working with the Fireclay team on my bathroom shower for my tiny cabin. They have always been so responsive and quick to answer any questions I’ve had. Great team, with great products!

Not only was the tile absolutely exquisite, the company was a joy to work with! I got help with selection, planning, and even recommendations for installers. Everything shipped to my door intact, and I could not be happier with my new backsplash!

I have installed Fireclay tiles in 3 bathrooms and a kitchen. I love the handcrafted quality and incredible color range. I first found Fireclay because they a B Corp -- which means they are good for people and the planet. We chose Fireclay because the style stood out and is differentiated from more cookie cutter tile makers. They also have a ton of photos on their website helps you imagine your own usage.