I love the color--"Abalone" by Benjamin Moore. I recently painted a small area in my master bath and also gave the room a slight hue of violet. The room does have a small window, and so depending on the time of day the color does appear to change. In an effort to rule out it wasn't just my eyes playing tricks on me, I proceeded to test my eyes by taking a small sample of dry paint outside. And, what do you know??? The color is truly a beautiful beige. So, kiddos to BM; the color couldn't be anymore reflective a real abalone shells in nature. After all, abalone shells do give an iridescent hue. So, this might explain the lavender hue we see.