Software
Houzz Logo Print
curlydoc

Ashdown Needs Help Too

18 years ago

I just received this email. Looks like Vintage is not the only rose grower having problems this year.

"Subject: A personal letter from Paul Zimmerman at Ashdown Roses"

"Over the past season I know many of you felt there is something amiss with my Nursery, Ashdown Roses. As Ive always felt complete honesty is the best way to speak with our customers, I would like to say if you have felt this you are correct; weÂve been through some shaky times that has affected our list of rose offerings, our crop and most importantly our standards of customer service.

Before I go into detail I would like to say that you have been so very understanding as Ashdown has gone through recent difficulties. These past two years Ashdown Roses has braved a near perfect storm. Thankfully, we have emerged, a bit worn, and yet triumphant in our growth and optimism

A while ago the small-town bank that we used as an agriculture and small business banking partner was swallowed by a corporate banking conglomerate. This new parent bankÂs sympathies proved unfavorable for many in the community, particularly agriculturally oriented companies like ours. This new bankÂs deep pockets found that they could not undermine the integrity of AshdownÂs business ethics, but they managed to tie and eat up many of AshdownÂs financial resources.

Though Ashdown has been vindicated of the banking conglomerateÂs squeeze (with settlement disclosure details legally prohibited), the emotional and financial stresses incurred during the year and half of the lawsuit I filed to fight back took their toll. During this time we had to use all funds previously earmarked for new rose inventories, catalogue productions, and new and favorite rose-variety selections. We also reassigned many of our dedicated staff members to other local businesses.

Trish and I decided to handle the responsibilities for running the nursery this past spring ourselves rather than disappear with your roses, or worse have them end up in legal limbo This accounted for both our and your frustrations with our tardy emails, delayed phone calls, late shipments, and many traditionally-beloved selections proving unavailable. I sincerely apologize and ask for your forgiveness and understanding regarding the disconcerting inconveniences this may have caused you. I hope you also understand why I was not able to talk about this while the legal action was ongoing.

Thankfully, I am happy to report this is now behind us and we are slowly getting back on track. We have a new part time employee who we found in the Agricultural Program at Spartanburg Tech and he is responsible for propagating your roses  including the wish list roses. We have also changed how we grow and ship your roses. We have done away with Pot-Less shipping and gone back to the past to use the proven-successful 3.5 inch square by 5 inch deep pot some of you may remember from several years ago. This will continue to keep shipping costs down and it will give you a plant easier to handle. Another benefit of going to the smaller pots will be the ability to offer you a greater inventory with a far wider selection of favorite rose varieties.

Another step we are taking with mixed emotions is we are selling the property the nursery currently resides on. I say mixed because one of the main reasons is we have been offered a parcel around the corner that sits right on the Cherokee Foothills Scenic Highway, a major tourist route through the Carolinas. This will give us far greater exposure and presents exciting new opportunities. Our current property is 20 acres and we simply donÂt need that much space and in fact spend time taking care of land we never even use and from a business standpoint at this point in time it makes no sense to stay. The roses planted in the ground will move us so anyone up for a rose moving party this winter let me know!

While we are excited for the long term future, this recovery period will not happen overnight and it will not happen without you and your orders. Most small businesses are facing difficult times in todayÂs economic climate. As some of you may know, recently one of this countryÂs preeminent independent rose nurseries containing a rose collection that is nothing less than a national treasure told us they are facing challenges as well. I know of others in the same situation. To this end I am simply asking all of you to focus your orders on our independent rose nurseries (in fact all independent nurseries) like us this season instead of the big box store bargain bins. I know you need to stretch your rose dollars too, but if you want to keep the diversity we all labor to provide we need your help in the form of orders. We cannot do it without you.

Another thing you can do for us personally is help us sell our property. ItÂs 20 acres in the foothills of the Blue Ridge Mountains. Rolling terrain, a pond, pasture; perfect for a horse farm, small estate or short term investment. If you know of someone thinking of moving here or looking for an investment pass our name along. WeÂll put them in touch with our Realtor.

Our mission is to preserve the diversity, quality, texture, color, fragrance, and beauty of the plant we all love  The Rose. I would like to personally thank you for your past support and if we let you down recently I hope now more fully understand and give us a chance to earn your business again. Your faith in Ashdown Roses and your goodwill has helped to sustain us. With choices in purchasing roses disappearing regularly Trish and I feel even more committed to offering you a broad and unusual selection of roses. Now that the events of the past few years are behind us and with your help we can once again devote our full attention to doing so.

Paul Zimmerman

paul@ashdownroses.com

www.ashdownroses.com

PS. Feel free to post this on forums."

Comments (13)

  • 18 years ago
    last modified: 11 years ago

    I also got this email and posted it over on the Antique Roses board. Ashdown appears to be at a cross roads but Paul has a plan to move forward and that is a good thing.

    A new location can only work to their advantage. The Cherokee Foothills Scenic Highway is a major tourist route thru the Carolinas and will definitely increase their visability. The move itself is the difficult part. Paul mentions "a Rose Moving Party" in his email...so how about it? Let's do it! I can dig.

    What I have in mind is an East Coast version of Vintage's Dirt Days. How about a bunch of us meet up there and help move all those roses? Paul can let us know when. I'm a decent cook so I'll bring some food too. You know there is no better meal than when a bunch of people get together bringing some of their favorite dishes. I figure that digging is bound to make us hungry and this sounds like a simple solution.

    What do y'all think?

    Carole

  • 18 years ago
    last modified: 11 years ago

    I think I'm going over to order roses, if not for fall planting, then for spring. My local nurseries are well to do, I'd rather support an independent person struggling to stay that way.

    Peace,
    Jane

  • 18 years ago
    last modified: 11 years ago

    Please help support our smaller nurseries who offer the roses you will never be able to find if they are lost. If you don't need roses, they have a DVD by David Stone, the head gardener at Mottisfont, on pruning that is excellent and pruning time will be here before you know it! He illustrates and explains the pruning of roses in an easy to understand and sensible way.

    I encourage all who live in driving distance to come help dig. We can turn it into a party! Food, work, and sharing time and conversation with other rose lovers. I would love to come and help and I'll volunteer to bring food. It is going to be a huge job but we can lighten the load and have fun while helping another of our small nurseries survive.

    Carol

  • 18 years ago
    last modified: 11 years ago

    Carole and Carol

    An Ashdown rose moving day sounds like a great idea. I may live 8hrs away but if it is on a weekend I'll do the drive to help. Just say when. Supporting the smaller independent nurseries is something we all must strive to do.

    Liz

  • 18 years ago
    last modified: 11 years ago

    And go to Amazon.com, look for Ashdown as a seller, and order the book:
    TEA ROSES: Old Roses For Warm-Climate Gardens

    It's a book every rose lover should own.
    The low-teaser price Amazon lists is a fake.
    Amazon is the only U.S. supplier.

    You NEED this book!

    Jeri

  • 18 years ago
    last modified: 11 years ago

    For anyone interested Paul is thinking that moving day will be in January. And it isn't so much digging help that they will be be needing...they have a bareroot rose digger for that. What will be needed is help moving the roses to the trailer, unloading the trailer and planting the roses in predug holes or furrows. That just sounds so much simpler, doesn't it? Also help will be needed mapping out just where all the roses will be placed.

    I still say that we can make this a fun thing and in the process do a good thing for some very nice people. What Paul & Trish do for the world of roses is immeasureable.

    I hope you can make it Liz....I'd love to meet you.

    Carole

  • 18 years ago
    last modified: 11 years ago

    I will be happy to help them move. Will bring some food also. Just let us know as the plans develop. It will be a good feeling to know that there is something we can do to help. Thank you Carole.

  • 18 years ago
    last modified: 11 years ago

    I would love to make the trip to Ashdown to help. I hope Paul will try to give us as much notice as possible for a work date, so we can plan ahead.

    Connie

  • 18 years ago
    last modified: 11 years ago

    hey Liz! Can I hitch a ride? :) I will help :)

  • 18 years ago
    last modified: 11 years ago

    Sunni

    Sure, no problem. We can call it the Great Rosey Road Trip :)

    Liz

  • 18 years ago
    last modified: 11 years ago

    This is wonderful!!! The responses from y'all have been great.

    I will keep in touch with Paul and when more details are available I will post them. Or if you'd rather email me at Chrissy357@aol.com and I'll keep a folder with all those emails in it and I'll contact you.

    Carole

  • 18 years ago
    last modified: 11 years ago

    This is part of an email that I just received from Paul at Ashdown. I'm glad that there is something we can do to help them stay afloat (sorry the email got all chopped up when I tried to copy and paste)...

    "We Need Your Help & What You Can Do Now

    1. Place an order to help keep us going until the property is sold

    1. I cannot reveal full details of the settlement of the lawsuit but I can say it did not involve cash, so your orders are our only source of cash flow until the property sells.
    2. May we suggest:
    3. Roses of course!
    4. Gift Certificates
    5. The Tea Rose Book
    6. David Stone Pruning DVD
    7. An Ashdown Discount Account you can use anytime for anything.
    8. This will help keep us going until the property is sold.
      2. Help us sell the property
    9. It's 20 acres, mostly in pasture, deep well, 2000 square foot wooden barn like building, pond, private and 10 minutes from downtown Landrum, SC.
    10. Great for horse farm, estate or investment.
    11. Our Realtor is Wallace, Walker & Emerson - 864 457-2448
    12. Ask for Madelon or Mario.
      3. Help us move the roses
    13. A group of our wonderful customers is organizing volunteers to help us move the roses so sign up.
    14. To do so contact Carole Christman via e-mail at Chrissy357@aol.com. Please put Ashdown Roses Moving Day in the subject line.
      4. Keep your attention and orders focused on all our Independent Rose Nurseries and in fact Independent Nurseries in general.
      1.This isn't just about us. All small growers and nurseries need your help so this year please take a break from buying plants from the box stores and when you can place your orders with any of our fine Independent Plant Nurseries and Garden Centers"
  • 18 years ago
    last modified: 11 years ago

    I have the David Stone Pruning DVD and I can tell you first hand it is a real educational DVD full of hands on showing of how, where, and what to prune and great close up pictures of what to look for. Plus the pictures of Rose Garden David cares for is full of great eye candy for all rose lovers.

    As far as roses go. Ashdown has worked hard to bring over from England the Peter Beales roses and many new Delbard roses from France for us to enjoy here in the states and Canada. I purchased 4 of the Beales roses last year and are very pleased with them.

    Peter Beales' KITTY'S ROSE
    {{gwi:331494}}