Yup, definitely a bromeliad. Definitely an alcantarea, and I think alcantarea odorata.

Thank you for the quick response. How much sun can this bromeliad take?

I was hoping someone else would chime in, but I'm not sure how much sun. Most alcantareas seem to be able to take a lot of sun if not full sun all day long. But I wouldn't quote me on that!

I agree with Andy that most Alcantareas seem to do well in sun. Judging by the location in the picture, that one seems to be getting a fair amount of sunlight too. Check the FCBS photo files (link below). Notice the locations that most are growing in, particularly the ones photographed in their natural habitat, which is often exposed hillsides and cliffs. That gives you a clue as to what they can take.

Here is a link that might be useful: FCBS - Alcantarea

I have no experience growing one, I just got last week only. But what made me get one, are pictures that I saw on the Plumeria Forum posted by Russ, the Ginger King. And there it seems to be growing in dappled shade. The form of the plant is very nice and also much fuller than the one pictured above, BUT is is slightly less silver! So, it seems to me, grow it to be silver and sacrifice some leaves, or grow it full and unblemished, and sacrifice some colour! If I had 2, I would grow one in each location!

I hope the link to that thread works!

Japie

Here is a link that might be useful: Lots of nice pictures!