Full all day sun for a hanging basket Fuchsia probably not a good idea unless you are on the Pacific Coast, which, judging from your zone designation, you probably aren't.

He is probably going by the tag, which often says "full sun" for anything that blooms. Most Fuchsias actually prefer partial sun (sun for part of the day and shade the rest), bright open shade, or filtered sun.

Most Fuchsias have poor heat tolerance, as a result of which morning sun is better than hot afternoon sun.

Thanks, it was a handmade tag. The sales guy told me wrong, I believe I am going to call them today and just let them know.

hi im a bit late to tell you this but southgate is a half hardy lax bush that means you can train it into a standard put it in a hanging basket it likes some shade in a basket it can grow to 18-24inches good luck

Thanks for your response. I am late getting back to you so we are even. I am very new to fuchsia and didn't know they came in bushes. What exactly does half hardy lax bush mean? It is doing very good since I moved its location and pinched it back some. Thanks for any info on this !!

For me in Zone 8 half-hardy means I can plant these fuchsias in the ground, but, it will have to have extra protection through the winter. This means mulching it really well to insure the roots don't freeze. When planted out the root ball should be four to six inches below the surface of the soil, this also keeps the roots protected from freezing. In the spring when all danger of frost is gone remove the mulch. Don't cut the Fuchsia back until you see signs of new growth.
Fuchsias grow several different ways...
Uprights, these have strong upward facing branches, suitable for containers or planting in the ground if hardy enough.
Trailing, these you grow in hanging baskets or train into weeping standards (Fuchsia trees).
Bush, Shrub-like.
Lax Bush, the branches are not as stiff as uprights or bush types, these can make decent baskets, and nice standards.
You might also see on your on your Fuchsia tag, H1, H2 or H3 these mean...
H1, plants need the warmth of a greenhouse, the temperature not to go below around 50 degrees in winter.
H2, require a cool greenhouse or if classed half-hardy can be planted out with protection.
H3, you can plant out without lifting in most cases.
If anyone can add to this feel free to jump in, I've been growing Fuchsias for a long time but I am also still learning :o)

A......

Wow, that is a lot of information. Thank you so much for taking the time to type all of that!! I am amazed to learn I have a lax bush that makes a decent hanging basket b/c it is beautiful so I can not imagine the ones for hanging baskets. My tag was handmade on mine so I really do not know how to find out if it would be half hardy for zone 7. If I find this out I may plant it in my flower bed and take some cuttings just in case....

Thanks again!!