My guess is Easter Daisy (assuming it's that small and bloomed within last month or so) Townsendia exscapa. I don't know much about Plumbaginaceae, but your photo seems to show a number of composite flower heads characteristic of Asteraceae. This is a very cute plant that was in flower around Easter this year here in Santa Fe. It is quite common, at least here in the pinyon-juniper woodland.

Hope this is helpful,
Chris

Thank you. I received an e-mail reply with the same identification yesterday so I feel certain this is it!
I also thought asteraceae with the fluffy seed heads.