Hantiki,
Sorry I can't comment on the E-Lux icemaker issue, but hope you don't mind if I give you my $.02 on another thing you mentioned. I'm currently in the beginning stages of my kitchen reno. I've purcahsed and received all of the appliances. I too was thinking about going with all one brand, partly because I thought it would look good all being from the same manufacturer (stainless color, etc.) but also because I thought I would get the bast price this way. I think there are some manufacturers (e.g. Bosch) that will offer certain rebates if you buy a number of a certain level of their appliances, but I think that with some smart shopping and/or negotiation, you can do as good or better with a mixed bag. Many here will tell you that you might sacrifice performance in some appliances by going with a single manufacturer. I started out with the idea of going all Electrolux/E-lux Icon. As I got into the process further, I found that there were features and ratings of other manufacturers that I liked better. As it turns out, I ended up with no E-Lux appliances and not one appliance from the same manufacturer. Don't get me wrong, I'm not saying anything bad about E-Lux, just poiting out the evolution of my appliance selection process. Just something to keep in mind.
There may be some incentives to the store/sales guy to sell an entire suite of E-Lux (or any single brand, for that matter) to you - not sure. My advice would be to shop features/ratings first, then brand. Once you establish exactly which model appliances you want (of any brand) then start talking price including discounts, incentives, rebates, etc. with that dealer as well as other sources for the appliances. If you're like me, there is a strong desire to deal locally. In my case, the best prices locally couldn't compare with alternative sources so I ended up going that way. But if you want to stay local, make sure they're giving you the best deal they can.

Good luck, Dean

funfarm,
Thanks for the input...the more I dig into this, the more I'm reaching the same conclusion. Neither my wife and I are master chef's, however I also don't wish to get stuck with inferior products. On thing has become clear...don't believe a thing the sales people say!!!