I wonder if some of the red pigment is washing out, revealing the other colors used to make the red. I have no idea what to do about it . . . maybe contact your laundry or the soap manufacturer -- they usually have a toll-free number or website.

Good luck . . . that's gotta be frustrating!

Glenda, hmmmmm - try this with your new red items, if you have a top load washer. Fill your washer with cold water to the lowest level possible just to cover your clothing. Add 1 cup of white vinegar and 5 or 6 or more ice trays of ice. Allow it to agitate for a couple of seconds, just to mix the vinegar in. Allow to soak for a couple of hours in this ice cold vinegar mix. Drain and dry as usual. See if that helps hold their red color better.

I always wash my bleedable red fabrics in cold water with 1/4 cup of vinegar in the wash cycle. Since I now have a front loader, I think that I'll have to soak any new red items in a bucket, since I can't control the amount of water in the front loader.

Reminds me of an old Saab I used to park next to.

Is it happening to a variety of materials?

I would suggest using Cheer ColorGuard detergent. It comes in both HE and regular formulas. (Didn't see which type washer you have) HTH

Is Cheer ColorGuard HE available in powder form?
I am among those who prefer not to use liquid detergents.