Not much. P&L is owned by SW. I believe their quality is equal.

SW not only wants to paint the world, they want to own it also

I had no idea that P&L had been bought by SW. I alway felt P&L, though expensive, had lot more pigment in it than typical brands. Is it just being marketed to architects? It has always had the reputation of being the one they preferred.

Architects and interior designers sell a lot of paint based on their recommendations. It's a smart marketing technique.

So is it just marketing? Is there really no difference now between P&L and SW?

Aren't all paints the same these days? I think the secret formula is out and has been passed around. Even Behr knows it now.

Even Behr knows it now. That might be pushing it.

SW also owns Valspar.

As a paint retailer, I find that when these compamies get bought out by the larger ones that eventially they are streamlined to fit the larger one’s production.

P & L had amaxing toners that gave their paint rich color and durability. sherwin williams doesnt make them anymore and we have to switch to a universal toner.