Thanks for the comment and question. This brick was a lowish price point brick and I don’t remember its name.

However, I’ll try to describe it and the process as follows:
The brick was manufactured with a “white” chalky surface already on it.

We then used white sand and white mortar. After bricking the house, we watered down the same mortar to a cloudy water mixture. (it was very, very watery)

We then, dipped a rag into this cloudy mixture and wiped it on the brick. Effort was given to not make any kind of recognizable evidence of human application….e.g. no up and down or sided to side strokes or arching sweeps. Note that it will not look like you’re doing much until after it has dried out ….about 2-3 days. It will be much ‘whiter’ when it’s all dry.

Also, it’s easier to put on less and make a couple of passes than it is to do too much and scrub off with acid.

The key is to relax and trust the process because it’s not controllable beyond a certain point. Being very “Type A”, it was hard to not obsess about certain areas being not quite right. (I personally did some of the front myself) In reality, it’s the overall effect you are after and one’s eye does not see just isolated areas out of context; it’s something like how “Pointillism” in painting resolves in one’s eye.
Also, the result of this process gets better with each passing season. I worried quite a bit during the application but trusted the process and the effect is a reasonable simulation of naturally weathered brick….and each year it improves I think.

A comment about naturally weathered white painted brick:
(See picture: this is 40+ years of natural weathering)

In naturally weathered whitewashed brick homes, the white paint adheres to the joints more than the face of the brick as it weathers naturally. So there is more “white” in the joints than the brick face over time. When people try to simulate a weathered ‘white wash’ look, they often apply the color in such a way that causes most of the white to be on the brick and not the joints… the results aren't convincing because it’s the opposite of the natural process of weathering typically.

Hope that helps…..

Eric, thanks for sharing that whole process. Amazing work!

Eric I think this house is pretty outstanding........I can not wait to see it in 25 years!

Fabulous home! We have a 60 year brick home that is similar in style. We were advised not to paint the brick as it would retain moisture and possibly cause damage. Does the process you described create a permeable finish? Thank you.