I was only making people aware of a new to the US brand of sheets. I haven't read about them yet.

An affiliate doesn't need to know much about anything. Their primary interest is fee based endorsements.

Basically a promo. And for $245 you can buy Sferra on ebay and get top quality. No idea about that brand but it's hard to compete with Italian-loomed Egyptian cotton percale.

Yup, we're seeing a lot of promo blogs lately. People who want to get paid for an opinion are luring many customers into buying poorly made, imported products.

They advertise being made at the world's largest textile industry. Would that be China or India? Israel? Really?

And last year BI choose LL Bean as the best sheets for your bed. Hilarious.

Hubs has some very nice 6 oz. LL Bean flannel sheets made in Portugal before I stopped shopping at LL Bean.

Pat, I stopped, too. And I called them and told them why. Though I do miss some of their products, I have switched to Lands End and am well pleased. Best sheets I ever bought came from Lands End. Better than my Sferras

MizLizzie, i have purchased many items from LLB over the years and I too miss them, but when I read that an LLB heir contributed big money to a presidential candidate, that ended the relationship. I too switched to Lands End, but haven't bought sheets yet. Thank you for the tip. LE's Supima towels are quite nice too. Great minds think alike!