I am considering them as well. I ordered a bunch of samples and they are so different from the multitude of pics on Instagram.

Just a quick look at the website shows me they are selling (for example) a 7.5" wide LONG PLANK engineered (5/8" thick) white oak floor for $4.49/sf. =:0

Run away!

There is only ONE PLACE in the world that produces product that cheaply....Asia.

Remember: If it looks too good to be true, it probably is.

They have been in business for 7 years.

I looked at their import records and confirmed what you wrote… i think they do in fact import from Asia. can you expand on why that may be a bad thintg? i was considering them as a top contender for my floor choice.

I just installed 2600 ft of ADM Naturale flooring. Both my floor installer (who does very high end homes in San Diego) and my baseboard installer were commenting on how beautiful and smooth the boards were, and such good quality. Since I just had the flooring installed, i don't know about wear and tear, but my flooring installers said a lot of problems are a result of improper installation, cheap glue, and cutting corners (such as not leveling the floor). It is as important to find the right installers as it is the flooring. Dont skimp on knowledgeable installers.

Did you end up going with them? what did you think about the samples? i just received mine today and i was surprised that the texture of every board was so smooth i expected a wire brushed texture since thats what it said on the website

@wendyjohnson44 how are your ADM floors holding up? WE are considering the Naturale from ADM and would really appreacite your feedback on the quality and durability. FYI...No pets. Older kids :)

@klw402 did you end up going with ADM? How do you like them?