Horizontal is more traditional, and looks better to my eye, but I'm kind of old-fashioned in that regard.

If you're a little more daring (and really good with design/have a good designer) and it'll go well with your desired look, you could do vertical. Kind of depends on your flooring and other design elements.

We are having this same discussion. How tall are the ceilings? Are you tiling to the ceiling or just above the shower head? Is the room big or small? How large of an area is it covering? If it is being used in a shower, is it just the back wall or accent wall?

Vertical will give the room more visual height. Balance the design with other elements in the room so it does not overwhelm with too much pattern.

These are the two textured tiles we are using in the master and 2nd master bathrooms. One horizontally and the other vertically.

Good luck! 🍀

Hard to say without knowing what the space looks like and exactly where the tiles are going ...

Vertically looks like water running down, horizontally looks like water flowing by. If in the shower, I'd go vertically.

hi

our bathrooms is small. i needed to buy tiles for 270sq feet wall. so i guess small. we will jave bathtop so the tiles go over and under plus around sink area. ceilings is 8 foot.