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The difference between HARDIEPLANK® LAP SIDING and ARTISAN LAP SIDING

Can anyone tell me the difference between these two? I believe Artisan is also owned by James Hardy but I am wondering what the difference is between these two? I am guessing quality, but what does that mean? Is there a visible difference to the layman looking at two different houses that use Arctic White in one or the other for example?

https://www.jameshardie.com/products/hardieplank-lap-siding

https://www.aspyredesign.com/products/artisan#artisan-smooth