Thinking maybe sand dune mixed with something? Any Bona experts out there?

It doesn't look custom. Look into the craft oil finishes by Bona.

Thanks G&S guess I'll have to read up on craft oils. Not sure if my flooring person works with those. I am still in search of a soft light brown stain on red oak.

I could probably get that color with DuraSeal stains but I'm not familiar with Bona colors. A light neutral brown (not red, not green), mixed with white would get you in the neighborhood. I'd look at Nutmeg, Provincial or Medium Brown and start with 10 stain:1 White. Definitely use a waterborne urethane overtop.

Thanks Timothy. My flooring contractor is using Duraseal so that actually helps. Appreciate it!

In that case I would start with white and Chestnut. Nothing against Bona stains. We have always used DuraSeal, though TBH, some of the Bona colors aren't as intense as their DS counterparts.

I didn't notice before, but that picture appears to be of White Oak.

Please show your inspiration pictures to your flooring pro.

Then let him come up with samples (on your floor) for you to approve. You'll be happier that way than trying to match someone else's picture.

Kempek01 I wish that was the solution but it hasn't worked so far. I've been asked to request the specific stain colors.

The first photo looks like a oiled finish. Try Bona craft oil in Ash or Sand. You can always apply Bona Traffic HD over it.

Your second photo look like a very similar color to the first photo, except on Red Oak. The hard grain is lighter and the soft grain is darker, consistent with the graininess of Red Oak.

You might like Golden Oak though the soft grain wouldn't be that dark.

@G & S Floor Service I've read a bunch of negative remarks on oiled finishes. Does adding traffic HD over it prevent the things I am reading about (for example, staining from water drips and photobleaching)? I'm very hesitant to go in that direction but love the look.

Yes it does, but then you don't get the oiled look that some people like.

No offense to other posters, but it's almost always best to stick with the brand your finisher uses. Speaking from experience, working with a stain whose color combinations you know, and may have some stock of, should make things run more smoothly. If a client wanted samples of various Bona stains and I use Duraseal, I'd have to buy each color they want, then order enough to do the job. If a decision is changed and I don't have the proper stains in stock, it would lead to a delay. Margins on floor finishing aren't huge so it's not like I want to stock cases of every color when I may never use them.

Here's some info on Craft Oil:

https://www1.bona.com/globalassets/catalogassets/bona-craft-oil-2k-tds.pdf

I know this post is old but did I’m curious what you ended up with and if you’re happy with it? I’m looking for the exact color. At this point I think I own every stain color and still can’t figure it out.

I’m guessing one part antique brown and one part white.