It’s most likely chalk paint, and reminds me of Rust-Oleum Dusky Pink. But that’s only a wild guess, there are so many it could be … or even a custom mix.

https://www.designerpaint.com/products/rust-oleum-chalky-finish-furniture-paint/dusky-pink/118692

Take this picture to a real paint store like SW or BM. Look through their chips, then ask them to look at the picture and mix something close. Be aware-photos seldom truly show the true color. Find a similar color paint you love. I once visited a home featured on the front cover of a mag. I was shocked to find the blue green mantle was actually, in their room and their light, a very different, not so rich, color.

I just opened this on my laptop-it is purple. On my IPad it is pink.

Some options