no it s deeper in color in person. the wool will take on a different look depending on which end of the rug you are standing on. This effect is similar to corduroy because wool pile rugs have a nap. the darker side is a nice deep robin's egg blue. http://www.rugsdoneright.com/ProductDetail.asp?SKU_ID=50499&ImageName=SOH724A-Safavieh_Clearance-Light_Blue-n_a-Rectangular.gif

Ok, so the pattern is more distinguishable from the background?

yes because the material will contrast well enough to make the pattern discernable. Hope this helps!

the rug comes in other colorays if you need something deeper in tone

Thanks for your interest in this stunning rug! The colors are a bit deeper in person, you can find more info on it here http://www.overstock.com/Home-Garden/Handmade-Soho-Medallion-Light-Blue-N.-Z.-Wool-Area-Rug-76-x-96/4772315/product.html. I hope this helps, have a great day!

It's always best to ask a store who sees the items in person. Great question for the rug specialists. Thank you.