I like the soft white in your pretty rug. Maybe get some sample chip cards at the store and see which ones compliment. Also what white is on your baseboard trim?

Look at the top sellers in whatever paint brand you prefer. Bring home several chips and see which one appeals. You want a warm white, but I agree you need to tone down the yellow. Then either buy samples from Samplize.com or paint samples before you pay a painter a ton of money to paint your whole house.

The baseboard trim is a pure white semi gloss

Any recommendations for a SW color ? or other company?

I like SW Snowbound, but whites depend on great natural light or lighting that gives same effect to see the true whiteness. Go to Sherwin Williams and look at their 8x8 sample sheets. Pure White is pretty bright but you may like it. Consider doing ceiling, walls and trim same white, just different sheens.

Thank you we have southern exposure does that matter?

Here’s what makes picking a paint color hard for internet suggestions…the natural light will change how the paint looks from one wall to another in each room and from one room to next room, the predominant colors in each room will impact how the paint color is perceived, wall color changes on cloudy days and at nighttime and depending on Kelvin rating (warm to cool) of light bulbs.

Neutral white paint colors

Neutral white paint colors will take the bright starkness out of your white but they go great with both cool and warm colors so they're really versatile and timeless.

Simply White - Benjamin Moore
Snow Fall - Behr
Swiss Coffee - Benjamin Moore
Greek Villa - Sherwin Williams

thank you so much….wht kelvin rating would be best ….to offset yellow in a room with southern exposure ? but this is just what i need…a few specific suggestions…i realize the light and the indoor light will impact the white paint….but this navaho white is really yellow looking in my house…and i needed some real suggestions…so appreciate it…..anythng else is welcomed!!! i did change light bulbs Before but may need to again?

Thank you so very much….so helpful i have been thinking about changing that rug….but cant do everything at once…..i do have smaller pillows……the ones on couch are the blue of the couch and beige……if not white….then what???