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Benjamin Moore White Dove Formula Change

2 years ago

Has anyone else bought Benjamin Moore paint recently and seen changes in the way their colors are formulated? I was wanting to get a gallon of White Dove (Aura) and since I had previously purchased White Dove (Aura) a couple years ago, I noticed the difference of the formula on the new label right away. So, I asked if they could print out the old formula for me so I could compare. The new formula, as of Oct 2023, now has R1, which is red, and it also has a little less yellow than before. I assume this is to accommodate a new base or other color chemistry factors that are in play to try to keep the color consistent. I'm not a paint chemist, so I don't know, but just thought it was interesting that they took some yellow out and added some red. I do wonder if this means that White Dove (and other color formulas they have changed) will be visibly different to consumers who already have these colors in their homes? I ended up not getting the gallon of White Dove so I can't compare it with my old can. Any color specialists want to weigh in or have any insight?




Comments (22)

  • PRO
    2 years ago
    last modified: 2 years ago

    Paint formulas are hard to figure out all the time since unless this is you area of expertise the colors really make sense to most of us. I might be that some of the tints have changed but the same color of paint is still reached . Ther eis no way to answer tis unless you go get a sample can of the new and compare it to what you have.BTW if trying to match something you have the color will have changed anyway after 12 yrs .

    Ivy Lou thanked Patricia Colwell Consulting
  • 2 years ago

    I’m having the same issue I used to love white dove in my last house and when the painter went to use it in the new house, it looks different. I have to find a way to get the color for the trim and the doors to look like my old house did you have any luck figuring out what to do Manny thanks for any advice.

  • 2 years ago

    So I did get a gallon of White Dove recently (Scuff-X satin) to repaint all my interior trim. The color formula for Scuff-x and Aura is very similar. The new White Dove formula has less yellow and now has added red toner. I actually really like the new formula for White Dove. To me, it looks more like how the paint chip looks - so for me, it was a good change. I think the change makes White Dove look more neutral - not too yellow, not pink, not dingy. Just a soft neutral white. I like the less yellow look it has now.


    I also got Classic Gray Aura both a few years ago and last week and that color formula for Classic Gray has not changed at all. I checked the formulas on both old cans and new. I am painting my whole house interior and I cannot see a difference between my new and old gallons of Classic Gray, but I do see the difference in the White Dove. So BM decided to change the color formula on White Dove specifically - for whatever reason.


    Again, I really like the new White Dove. It is a beautiful color. I like the old formula of White Dove much less, so this was a good change in my opinion. It is a small change to the formula - most people probably won't notice it, but I am sensitive to color differences and variances.


    If you are using the new White Dove in a new house/space, it shouldn't be a problem because you aren't trying to match the old paint with new paint. Also, your new house trim and doors is never going to look the same as your old house because they aren't the same spaces - you are dealing with different lighting/windows, etc, and those factors make the undertones and perception of color different. It's more likely that you just don't like how White Dove looks in your new house. You probably just need to pick a new color for your new house.

  • 2 years ago

    I think they just need to brighten it a bit and add more white. I checked our formula sticker doesn’t have red?

  • 2 years ago

    Is your painter using actual Benjamin Moore paint, mixed by a real Benjamin Moore paint store? Because I am only referring to the real White Dove formula that is mixed with BM colorants and in BM paints (such as Aura, Regal, Scuff-X, etc). I'm sure other brands of paint have a version of the White Dove formula in their paints, but it will never be the same and the formulas will be different with their colorants and paint bases.


    Here is some advice from someone who (in the past) wasted a lot of money and time on trying to nitpick paint colors: Don't do it. Don't try to add white or customize a paint color by messing with the formula. If a color is just slightly not right, you need to pick a different color. Lightening or darkening a color by a percentage only kind of works - sometimes. Also, you don't brighten a paint color by adding white. If you want to brighten a paint color, you ask the paint store to lighten by 25% or 50% and that means it is cutting the amount of the colorants added to the paint. That kind of works, but can really change a color in a way that can be unexpected. It is generally better to just pick a different paint color.

  • PRO
    2 years ago

    Amen.

  • last year

    Custom cabinets we ordered BM white dove. Painter just used BM white dove for soffit and trim. Something is off. HELP!

  • PRO
    last year

    It’s two different products.

    The only way that they would match is if you’re using the same paint product, preferably out of the same can and the same application process.

    While the target was the “DNA” of the original Benjamin Moore White Dove, it’s not achievable across all ingredient profiles.

    In other words, different bases and different colorants will result in slightly different color appearance.

    Only thing you can do at this point is ask the maker of the cabinets if you can buy a gallon of their products version of White Dove.

  • last year
    last modified: last year

    Is the sheen the same? The soffit and trim color seem like a flatter paint.

  • last year

    I'm curious if people using White Dove formulated in the past year, say 2024-2025, are actually happy with the way White Dove looks now, whether they used it previously or not? Is it still universally loved as one of the best white paints?, not too stark, not too yellow?

  • last year

    @walshjennie - do you have a designer working on this project and/or a GC (someone who ordered the cabinets and paint color for the soffits/trim)? I'm asking because that person should be overseeing the project - and noticed something was off between the cabinets and the trim/soffits. If you are acting as your own designer/GC - then that person is you.


    I assume that you have a sample door of the custom cabinets with the White Dove finish. I would double check that to make sure that it matches the cabinets that have been installed.

  • PRO
    last year
    last modified: last year

    happy with the way White Dove looks now,

    Benjamin Moore refers to formulas as "prescriptions" and they are modified more often than most people may think.

    White Dove (all paint colors) have a DNA like profile that is the target through every prescription modification in order to maintain the original color appearance of White Dove.

    Manufacturing color is about aligning numerical parameters—whether in theoretical color space or real-world material processes—to achieve and control the target color outcome. E.g. no one ever thinks about where the formula (prescription) for paint colors come from.

  • last year

    We've seen several threads here the last few years, where people who had used and loved BM White Dove in the past, used it again recently and felt it looked much more yellow. Lots of thread with the title "help my BM White Dove walls/cabinets look bright yellow"!

    Maybe BM is reading the forums and adjusted the formula to look like it used to ... less yellow!

  • PRO
    last year
    last modified: last year

    I own a color lab and we've been measuring color for almost 10 years now. Factually, in our experience, White Dove has not changed to a degree discernible by a human with normal to above-average color vision. It's the same color - assuming that it's mixed correctly.

    The reason why someone feels it looks different from what they remember could be anything from their eye has aged and is seeing more yellowness in general to dirt and finger prints on the wall to the paint film physically aging and fading.

  • last year

    Kylie M Interiors has a post re: how the LRV of White Dove has changed from 85.38 to 83.16. She doesn't go into the formula change in her post - just the LRV.


    However, she does discuss how White Dove will look different depending upon the type of BM paint purchased + the sheen:




    White Dove has been used on the cabinets/walls/trim in the above kitchen - if you look at the trim around the windows next to the upper cabinets, it looks whiter on the trim - just like in @walshjennie"s earlier comment.

  • PRO
    last year

    The color didn’t change, standardization across collections changed.

  • last year

    I painted all the golden oak doors, trim, window sills and baseboards in my house with BM Advance in White Dove starting 8 years ago and due to young children have had to touch up multiple times as recently as October 2024 plus added White Dove professionally applied duirng a kitchen remodel 18 months ago. I have not noted any changes in the color formulation. When I’m doing a large touch up I get a quart mixed at the local paint shop.


    Now I will add that during my kitchen remodel I had specified BM Collingwood for wall color to match the adjacent great room area already painted in that color and they color matched to SW paint and it is not a completely accurate match. It reads a bit too grey in the SW matched areas but so far not terrible enough to warrant me repainting it myself although I would be tempted if I had extra BM Collingwood and supplies duirng the next snow day!

  • last year

    I got BM OC 17 last year - beautiful creamy white. I also it it several years ago for a bathroom… same exact color. Got it this week.. for plantation shutters. Yikes !! WHITE and definitely different. BM store… same sheen in all. What a costly mistake. They should give us a heads up when changing the formula 😟😩

  • last year

    Did you go back to the BM store? I've bought and taken paint home that never had the colorant included, so I had to go back to the paint store to have it fixed. It can happen when the store is really busy and/or you are getting a few cans.

  • last year

    So I'm just reading this forum...just bought White Dove, same base, same sheen, from two different stores that sell Benjamin moore paint (one is an ace hardware and one is a true paint store), and the formulas are different! One has the red tint in it as noted by others, and the other does not. The colors are noticeably different when compared side by side. Maybe some people wouldn't notice, but they are obviously different colors to me.


    What is going on here? I thought BM was a more premium brand and that I could trust it (and White Dove is, I believe, their most popular color! So of any colors I would think that would be consistent!), I know the bases and color formulas will change over time, but if I buy from the two different stores on the same day, shouldn't the forumla (for the same base and same sheen) be the same?


    I'm super confused! And I only care because they do in fact look different.


  • PRO
    last year

    What base, what sheen?

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