Cindy, there are so many whites! And every manufacturer has different ones! Pick a good quality paint and start sampling them in your space, looking at them in the morning, noon, and evening because the light will change significantly. Also put them with your fabrics and make sure you get the undertones right. It sounds simple to "pick a white" but it can take a little time and patience to get the right thing. Even if you knew exactly which paint is in the photo, it might not be exactly right for your space. And remember you're looking at this on a computer monitor, and the actual paint may not be identical to what you're seeing here. Good luck! By the way, I have been using C2 paints for a number of years (www.c2paint.com) and I love it especially for the neutrals. It's a system using 16 different pigments as opposed to Benjamin Moore's 12, so colours are more complex and luscious. I'm a big fan :)

Hi Cynthia,
Many thanks for the detailed and very well-informed response. I'll try to take my time and try applying samples before committing. Love the tip of c2 paints. I'll check them out.

Hi again, Cindy.

Thanks for your nice appreciation! I should also mention that the sheen level of the paint is another important factor. I love the new washable flat finish because it is non-reflective and looks very rich. It masks minor wall problems too.

However, if you are painting an area that you need to be able to scrub regularly, step up to an eggshell finish. Again, this is where the quality of the paint is going to shine through. Higher end paint is made of better ingredients which mean better performance.

I should also mention that C2 will sell you the "ultimate paint chip" at 18" x 24" (see http://www.c2paint.com/store/product.php?productid=16149&cat=0&page=1) so you don't need to actually paint samples onto your wall. All C2 samples, whether they are the small ones at the store or the ultimate paint chip, are made using real paint, not printing inks.

And I should mention that all C2 paints are individual, i.e. they are not shaded up and down to lighter and darker versions. But you can ask the store to give you samples at whatever percentage of the formula you like, whether it's 10% or 200% You only have to be careful when you add more than (guessing) 200% because you are altering the balance of pigment to medium so much that it can alter performance of the paint.

Since you're looking at white, that last bit of information is probably redundant, but you may get hooked on C2 and consider it for other areas in your home!