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Located in the heart of Manhattan’s Lower East Side, the building was erected on a shallow commercial lot between two 120 year old masonry buildings and a new residential rental building. 330 Grand Street is a mix of 725 SF 1BRs and 1050 SF 2BR apartments. It also contains a 1100 SF two story duplex as well as private and public rooftop space, large private balconies for most units and two large private terraces for the ground floor units.
330 Grand Street was originally designed and approved at the NYC DOB as a prefabricated modular building. During the pandemic, as shipping costs skyrocketed putting the project at risk, we suggested redesigning the building as a reinforced cast-in-place concrete structure. Concrete was readily available and prices had not been affected by the demand increase that many other materials suffered in the pandemic. We took this opportunity to raise floor to ceiling heights, enlarge high performance windows and redistribute the buildings MEPFS and Structural Systems to create very open floor plans.
The challenge was to create a luxurious sensorial living experience with very limited means. In a city with very high construction costs, low cost residential buildings in the area are usually devoid of good quality, design and character. Our approach was to aim high for the end user, prioritizing natural light, open space with long visual perspectives, high ceilings and as always, rejecting the use of predefined building templates.
Our biggest challenge was to ensure that the small spaces feel as clean cut, large and bright as possible. Several unique design decisions were made to ensure low cost and high quality;
Floor plans were laid out so that spaces were wide open and free of clutter from mechanical or structural interruptions. Therefore all infrastructure was placed in lateral demising walls, which in turn act as the unit’s storage and kitchen. The apartments feel wide open, are super quiet and have more storage space than any other comparable apartment in the city.
To solve the problem of the site’s shallow commercial lot which is typically prone to dark interior spaces we focused our attention on the building’s envelope. Instead of the usual small punched window openings, oversized high performance windows were designed to ensure that light penetrated as far as possible into the units. In the smaller 1BR units, the full 50’ depth of the lot is perceived by partitioning spaces with sliding pocket doors that can be retracted to allow deep visual perspectives, making the sight lines in the space feel longer, larger, more ample than normal. In addition to the full height glazing, each unit above the 2nd floor receives a 7 foot covered balcony, adding 120 to 240 sf to each apartment, something unusual in New York City buildings. The space is large enough for a full size dining table, when the weather permits being outside.
We also worked hard to ensure modularity. For example, all kitchen units are all identical throughout the building. The idea of modularity and the economy of the repetitive unit is exercised to the maximum through the building.
Hardware, appliances, flooring, wall coverings and material finishes are all carefully selected to feel bespoke, high quality and unique.
It was important to KURV that the result of this work manifest into something that would deeply connect with the end user and sustain relationships with the consumers of this space.
All images by KURV Architecture ©
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This image showcases a modern and elegant interior space where architectural lighting and innovative design combine to create a sophisticated and cozy atmosphere. The accent lighting with LED technology highlights the contemporary artworks displayed on the wall, enhancing their details and vibrant colors.
The design of the lighting system and the arrangement of the art pieces demonstrate how art and technology can harmoniously integrate to create a modern and attractive gallery style. If you wish to transform your spaces with expert advice on design, lighting, and technology, contact Design Lab and bring your vision to life.

Paver Patio, Walkway, Driveway and Pool Decks. Outdoor Living Projects for your Backyard Resort.
Home design - rustic home design idea in Dallas
Home design - rustic home design idea in Dallas

Small in footprint but significant in impact, this Lakewood, Colorado kitchen renovation proves that limited square footage does not have to limit exceptional design.
HouseHome transformed the tiny, dated kitchen into an elevated, highly functional space that feels open, warm and remarkably spacious.
Custom walnut cabinetry brings richness and natural character to the room while maximizing every inch of available storage. Sleek porcelain slab countertops introduce a refined, uninterrupted surface, complemented by concrete-look tile that adds texture and an organic, grounded quality. Floating walnut shelves provide functional storage without the visual weight of additional upper cabinets, helping the compact kitchen feel larger and more inviting.
Modern brass fixtures and thoughtfully placed track lighting add a warm, sophisticated glow while creating a striking contrast against the kitchen’s earthy materials. Behind the beautiful finishes, the space received a complete renovation—including all-new appliances, electrical systems and plumbing—to deliver the durability, convenience and performance expected of a modern luxury kitchen.
Designed for a rental property, this project required an intentional balance of elevated style, lasting materials and everyday practicality. The result is a distinctive organic modern kitchen that enhances the home’s value, attracts discerning renters and demonstrates how thoughtful interior design can completely redefine a small space.
This Lakewood kitchen remodel is a true HouseHome transformation: luxurious, functional and designed to make every square foot feel extraordinary.

Megan Cronovich
This is an example of a traditional landscaping in Los Angeles.
This is an example of a traditional landscaping in Los Angeles.

TAKASHI OZU “A love letter “ 61x 73cm Cardboard, acrylic and sumi ink
Living room library - mid-sized contemporary enclosed living room library idea with beige walls
Living room library - mid-sized contemporary enclosed living room library idea with beige walls

http://www.jbarchitecturalphotography.com/
Inspiration for a mediterranean exterior home remodel in Los Angeles
Inspiration for a mediterranean exterior home remodel in Los Angeles

The distinguishing trait of the I Naturali series is soil. A substance which on the one hand recalls all things primordial and on the other the possibility of being plied. As a result, the slab made from the ceramic lends unique value to the settings it clads.

Inspiration for a mid-sized transitional full sun backyard formal garden in Dallas.
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