The distinguishing trait of the I Naturali series is soil. A substance which on the one hand recalls all things primordial and on the other the possibility of being plied. As a result, the slab made from the ceramic lends unique value to the settings it clads.

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Seta was coined with the desire to experiment and the intention of astounding the end users as they observe and touch it. Its name is due to a thread which is repeated on all the surfaces, to produce the perception of scratches on plain-coloured slabs. The concept is very similar to that of the Collection line, but in this case the material involvement is different.