One of the fuzzy Echeveria perhaps? Definitely in need of better soil and more sunlight..

I'm pretty confident it's not aeonium.

Agree with both posters above, most likely echie =)

If this were my plant, I would do as Rina has suggested.

Do a search on this site, using the search string 'what's wrong with my succulent' and you will find lots of info as well as pics to help you on your new journey.

Good luck with it!!

8)

Perhaps Echeveria setosa var ciliata, and it is in dire shape. In future only buy healthy plants, unless you can talk them into a deep discount, like 90% off. You can introduce pests or diseases into your collection by bringing home unhealthy plants. If they are charging full price you should expect a healthy plant.

See, to me it looks like a too wet semp

Typically, Sempervivums don't have so much fuzz - they have cilia, on edge of the leaves. (There are few with more fuzz - S. 'Silver Thaw', S. 'Fauconnettii'...IIRC, it is mostly younger plants).

Check photos of Echeveria setosa to compare...