This has slowly got worse over last year and half. What can i do with it?

From what is visible in the photo, it is mealy bugs. I am surprised that the plant is still alive if that's the case.

Is the white 'stuff' in the middle fluffy? They make webs. Could you see any bugs - movement at all? Magnified, mealy bugs look like this: (photo from Crenda).

Not that fluffy. But there are lots of fine webs in there. Is there nothing i can do for it?

Yes, it should be all get rid off. Anything left behind and they will continue to reproduce. The cottony, web-like stuff is where the eggs are, any left and the cycle will continue. Try spraying with a spray of rubbing alcohol and some water. Plant should be sprayed thoroughly as they often hide in any small spaces. There are some chemicals that can be used, I am not sure what (I hardly use them).

Rina - I saw the picture and thought, Wait a minute. Didn't know I'd read this thread! LOL

Yes - dip a cotton swab in alcohol and try to remove as much as possible. They will turn sort of orange. Then follow with a thorough spray with an alcohol and water mix. Some use 50/50. I've even used it straight. Repeat the spray after a few days.

The rubbing alcohol, isopropyl alcohol, will not harm the plant. After it dries you can even return it to the sun.

Good luck!

Crenda - I hope you don't mind. it is such clear photo.

Not at all, Rina!

YES! Spray with rubbing alcohol. It won't damage the leaves because your not getting them too wet and they'll dry fast. Spray it once a week until they don't come back.

Thats fantastic. Thankyou all very much :)