Hello LMK,

Thank you for contacting us and your interest in Casart Coverings!

This color is one of internationally known, interior designer Mary Douglas Drysdale's Signature Colors, which are exclusive to Casart Coverings. The price is based on this and state-of-the-art printing on the highest-quality, repositionable, removable and reusable wallcovering products. This is our large-size roll. Other size rolls are less expensive. With the easy and convenient self-adhesive installation of our DIY, extra-wide wallcovering, the additional cost of professional installers can be avoided.

All the best for your New Year!