I've seen this. It looks very industrial. The tub at our USA Costco, talks about garage floor cleaning :-O

I have used this detergent in my top loader for years. I always use half the recommended amount unless clothes are especially grimy . I use to be buying detergent a few times a month this I only buy about twice a year.

I just bought this and used it for first time in my 7 year old LG front loader. I used it to wash my dog beds, which did not smell bad but not good either. I used about 1/2 the amount listed to use and put it directly in tub. I am so thrilled! the dog beds smelled new! no residual odor, no underlying odor, just clean and fresh. I used it on some towels I have tried everything on to get a musty smell out of as daughter lets them sit on floor. It worked, they smelled great! Now this is my first time using powders in almost 20 years so I was a bit skeptical and we always use Tide so this is in comparison to it. For us it was a total winner! I have not tried it on delicate items, only towels, blankets and dog beds, all of which smell amazingly clean. Just clean.

here is EWG page for this product.

http://www.ewg.org/guides/cleaners/5179-KirklandSignatureInstitutionalLaundryDetergent#.WWqMdIqQx3m