Paint it a charcoal colour and hang some large art on either side

Are you saying the brick is dirty and needs cleaned? Or painted? Once it's painted, it's done. I would add a round or oval rug and a round or oval coffee table to go with the curve.

I'd be tempted to plaster over it and paint it all one colour as your walls or make a feature of it once plastered with wallpaper, something like in the pic perhaps. Hard to tell what's on the walls next to the brick

I think it is an interesting feature and if painted to go with the new decor could be pretty cool.BTW the clock is way too small and IMOclocks never belong in a LR.I must say I find the white wall unit full of clutter a bit overwhelming and I think you need an area rug. If you show the whole room in the pics it might help.

It looks like you have posted photos of "before" and "after" ? As the furniture is different and carpet gone? Posting photos of the entire room as it is currently will give us a much clearer idea of what style you are wanting to achieve and how the fireplace changes will fit into that.

Wall is very cool, DONT plaster! Remove the clock for sure. I would put some plants on the hearth, some on the ground in front. Does that trim go all the way around the room? Is it original?

Also paint firebox with heat resistant paint to match brick, a cool sculpture inside.

I love the curve and the interesting trim. I like the suggestion to paint it charcoal grey. Add either a Carrara marble or solid black slab to the hearth. And some large artwork -- maybe some cool silver toned metallic pieces. Something with curves and flow to highlight the curve.

I'm generally a firm believer in natural colored brick but I have to agree with painting it if I go with your description of the color as 'nicotine stained yellow.'

I love the gray idea.

I do love the curved brick wall. Very cool. Keep it!

I love the curved wall and brick, but the ornate crown is fighting with the brick. I'd remove the trim if possible and white wash the brick. I'd also avoid hanging anything on the brick and just minimal decor on the hearth.

The room has been remodeled (pic2). The clock is gone. We have an area rug. Here is a different angle of the room. There is now a 70" flatscreen mounted.

Do you use the fireplace? I hate to say this as I love fireplaces but that TV is way out of proportion to the firebox and if you aren't using it, I would remove the whole fireplace- brick and all and put up drywall that matches up to your walls. And then move the TV down.

Well the brick color is very warm for your other choices for sure. Maybe you can stain the brick to a cooler tone. You really have a lot of conflicting elements and styles going on here. I'd consult a designer to achieve a cohesive look.

Wow, that just doesn't work. I really like the funky curved brick fireplace though but this just looks all wrong:(! The fussy crown should go( especially over the brick). I would paint the brick charcoal as mentioned above and even though I am not always opposed to the tv over a fireplace , here it just doesn't work! As Ted said; if you can't make this a feature you may as well get rid of it.

Or paint the whole room white so that the crown molding and the traditional built-in bookcase disappear and then paint the brick a very dark charcoal so that the TV and fire brick disappears and then it becomes a feature wall. Also, white walls will brighten the room and highlight your cement floors better.

I love the curved brick wall. So nice to see something that isn't exactly the same as every other fireplace.

As a general guideline, anything hung above a fireplace should not be bigger than the fire box. This includes art or TVs. So, either make the firebox bigger or get a smaller tv?

Yeah the TV is just not good there. I imagine what's done is done, but I would rather see it in front of the firebox (better yet back on the console) than there. It is too high anyway. I would also prefer a wall color that compliments the brick over painting the brick, agree with above comment to remove or reduce impact of crown by painting it the wall color no matter what the wall color. If the grey must stay, go ahead and paint the brick but take the opportunity to remove the crown above it first. Also remove all stuff from hearth, and again, paint firebox to match brick. It is a black hole in the otherwise beautiful feature wall. I also agree that if you can I would remove the crown from the built-in, and paint it a darker color (charcoal!) or the wall color if you can't take off the crown. De clutter it a lot. No letters.

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It was a simple dilemma in the first place, but now the monster TV has made for an even bigger issue. Looks like the original arrangement with TV left of the curve, on a credenza, was a better design for this room, for the viewers and for the FP. I agree, the curve should be charcoal gray. I think some custom trim around the FP opening could enhance the whole thing, but the TV has to go! Not the location for it for many, many reasons.

https://www.cnet.com/how-to/dont-mount-a-tv-above-a-fireplace/

Use brick stain instead of paint, a lot less maintenance! I would take down about half of the brick - too much like a prison wall - but it may be more palatable when the color changes!

I have to say I really don't like the tv over the fireplace. I would put it back on the credenza to the left. I LOVE decoenthusiaste's suggestion to go with making the brick grey and adding something to frame out the fireplace in a silver metal. I'd keep the filagree on the end and paint it either the silver color or white. Of course I like cool eclectic interiors and it looks original to the house. I'd definitely add a stone hearth cap in either white/grey marble or black to add dimension. With those changes I would leave the rest of it blank, except perhaps a green plant on the right side in a very simple black or white pot.

here's a mockup of what I was thinking. Since it's indoor brick, maintenance is not an issue- use a semi-gloss paint like what you used on the moulding. I would move your teapots and tansu to the chest. They are too small for the hearth. And I would put a tall narrow art piece -- perhaps a sculpture or a tapestry to one side of the tv.

Well, I see there is a thermostat where the TV should be. That complicates things. I don't understand thermostats being placed dead center of walls where furnishings and decor need to go. Someone should sue the contractor!

The fireplace has an electric insert.

Not only should nothing over the fireplace be bigger than the firebox, but nothing--not TV nor art--should hang from the ceiling like that does. Plus, whatever goes under a TV (or art) should we wider than the TV to avoid the top- heavy look. That wall is now totally unbalanced, and the TV is about as un-ergonomically placed as possible.

So the question: can the TV be moved back to its previous location?

The TV is mounted to and centered on the brick, not the ceiling. If I am standing in front of it, it is eye-level. I agree that the fireplace insert should be as wide as the TV at least. If the TV was moved to the console, it wold not be watchable from half the sectional. The sectional cannot me moved because of the layout of the room. Here is another angle.

I think I would move the TV back to the credenza and paint your brick dark grey. Put some colorful art above the firebox....not bigger than the firebox..leave your basket on one side and put a tall green plant on the otherside (behind the settee). I just read what you said about seeing TV on half of the sectional....Without seeing the angle it is sitting, could it be pulled forward a little and to the right, to make it so that you can see TV?.

I love that curved brick fireplace. I'd take the TV off of it...matter of fact, put nothing on it. Think mid century modern....'cause I believe that's what it is anyway. On the brick hearth, put some MCM style accessories....but just a few-you don't want a time machine. Paint it if you wish...a darker color would update it.

Interesting treatment for curved wall shown below that could work, but the TV center should be at eye level while SEATED for comfortable viewing. Note TV is not above the fireplace but rather across from the sofa area.

Move the TV over to the left and have a mantle designed to work with the surround and the brick.....this would need a professional to size the mantle to scale.

The thermostat can be readily moved to another area by an electrician or yourself if you are handy.

This concrete insert could work nicely in the curved area. Just an inspiration.

If you insist on the TV above the fireplace, make it part of an art installation, over to the side.

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How about some largish, dark accessories right next to the FP to even I think out with the tv. I'm thinking black iron FP tools (even though I see it's electric ha ha) and either a decorative stack of logs or a tall blackish vessel. All the other stuff on the hearth is too dinky. I'd just put the large things I described and a large plant farther down.

Yes: CENTER of tv at eye level when SEATED. If you don't use the fireplace you could mount the TV on an arm mounted inside the firebox, worst-case scenario.

out of everything in the room, the crown molding is thing that bothers me the most. It does not go with anything. and it especially has no business on the mid century brick.

whitewash, paint it gray, paint it white, black,,,all are fine ideas. I would bring in some warm wood elements, on the hearth or mantel. It's a really cool feature from that era that you don't see very often.

I would add a large decorative fireplace screen to balance out the tv and a large plant on either side plus a big basket full of logs or something on the other side.

Oh heck..just put a big ol' plant in front of the firebox and lower the TV a bit. Gives your room color, takes the focus off the yellow brick, eliminates neck strain and some what hides the firebox. Oh and this is what NOT to do with the firebox-( I think) lol.

I really like Jennifer's idea pictured above, painting the brick white. It really looks great with your gray walls and trim. It gives the space a more modern feel. Agree with not having tv over fireplace. I would recommend a larger rug that pulls in the color of your furniture, gray and white; it can be round or oval but follows the curve of the fireplace. Place rug approximately 1 ft from fireplace brick.