All of them haven't bloomed yet, but the ones in front that get a tiny bit more sun are blooming. Or they may just be older, I don't know. I imagine they'd be a deeper red in full sun -- if I had any. Anyway, I've waited 3 years for one of these plants to bloom, so I'm pretty happy. I'd love to have one of the "Fruit Cocktail" varieties. I had one at my old house, and it was beautiful!