Someone mentioned here while back that Tide removed 2 or 3 enzymes from their liquid so wouldn’t be a surprise to find it lacking in performance.

But the powder? Why do they have to mess with a good thing???

Have you seen the new boxes, do they look different or how can we tell if it’s the original formula or the new one, do you know?

The Powder boxes look exactly the same! The only thing that you can do is try and decode the manufacturing date on the top.

Usually, the first Number is the Year on the box. Followed by the date of the year in the next 3 numbers. 8-229-11111111111111B for example.

I'm guessing you could try to find old boxes, made in 2017, or mid-2018. The copyright dates will be all wrong on the box.

I'm honestly going to try and find a new detergent. I'm not even going to try and locate anymore Tide Powder. I'm going to give All Powder a try, and see if I can find some Persil Power Pearls remaining anywhere.

I have noticed TWB powder not cleaning as well. Certainly not worth the price.

&%$#

We just had this discussion the facebbok group about this. They have NOT removed bleach activator just changed to a different one. It’s now a lower temp bleach activator.

This is the new bleach activator used in tide with bleach powder Sodium Phenylnonanoate Sulfonate.

Developed by P&G in 1983. It’s much more efficient at lower temperatures than TAED, a bleach activator used in European detergents.

Good scoop, Larisa. Do you know at what temperature the bleach activates now? So interesting!

Also, what is the difference between Tide Original and Tide w/ Bleach (powders)? When I look at the Smartlabel on Tide's website they have the exact same ingredient list. Is it just more bleach since the Tide Original seems to be more concentrated? (Smaller dosing instructions on packaging.)

That I don’t know but I will ask in the facebook group. We just were discussing (today even) about tide with bleach powder and activator and just happened to see this post. Will find out what everyone thinks about it though.

The consensus is previous versions of tide powder and tide with bleach powder is that the one with bleach has more bleach activator than the regular powder tide. Not sure bout new version but makes sense.

Ugh!! P&G strikes again!!!---for the worse. I hope the box I bought during Christmas week is old enough stock that it will be as excellent as what I've had in the past. I have never really ever used liquids. Is there a liquid that comes close? Persil? I'm not a face book user so I hope those from the face book group will provide the same information here. It would be greatly appreciated.

Boba not to worry they still have an activator just a different one :) if they did remove the activator (they really didn’t though) then there would be no detergent in the us with a bleach activator for white clothing.

That does make sense. Thank you. I did write to Tide the other day with the same question (this is a very timely topic!), so I'll update if they add any info. Between a new washer, new water and new-to-me formulas, I definitely have a little chem lab going on in my laundry room.

P&G has long held the patent on their own bleaching activator. Nonanoyloxybenzene sulfonate called NOBS.

TAED is the European bleach activator which I believe Henkel long gave up the lock on it and it's often used in other products.

As far as I know P&G still keeps NOBS under lock and key. I thought it was the only bleach activator P&G ever used. When did this change? I sure didn't know Sodium Phenylnonoate sulfonate became a bleach activator...I'm lost.

Mama David Lee looked into the new ingredient/activator in the new tide. He also just mentioned that gain Icy fresh fizzle powder has bleach activator as well.

Here’s David lees response:

As far as I can tell, they are virtually the same compounds. Many chemicals have the same formula but different names.

It's also possible P&G tweaked its activator to make it even more effective at lower temps since default normal cycles keep getting colder.

If they are the same compounds why is the OP having cleaning problems?

If it's true that there's no bleach activator in TWB than use hot water..that will activate the oxy bleach.

I still haven't looked into this.

they changed the activator to TAED. It says so on my new box, although not on the website.

also tide free and clear powder has no activator anymore.

IIRC, Tide free powder has never had a bleach activator. Every other Tide powder formula has one though.