Veronica? This is a woody evergreen shrub.

All the Veronicas I know are annuals or herbaceous perennials

There are differing classifications for the genus and some botanists now include Hebe, together with the related Australasian genera Chionohebe, Derwentia, Detzneria, Parahebe, Heliohebe and Leonohebe, in the larger genus Veronica (hence its common name shrubby veronica).[2][3][4]

Hebe (plant) - Wikipedia

Hmm. Yes, I could see this as possibly a badly grown, very neglected Hebe.

I'll repot it and do a touch of selective 'heavy' pruning and see if I can rejuvenate it.

But it ain't a Veronica, as far as I am concerned, no matter what the taxonomical lumpers say. :-))

It’s a Hebe in my book still and would be labelled as such in garden centres. They don't always respond to heavy pruning, having a propensity to dieback.

I saw a garden center sign here using Veronica as the genus name (for one of these shrubs) within the past few days.

I know Hebe can be very touchy about heavy pruning, hence my comment - "do a touch of selective 'heavy' pruning".

I'm not going to fret if it decides to turn it's toes up.

Every one of the very small number of plants in the garden, with the exception of the Griselinia littoralis hedge, have been totally neglected.

I'm very sorely tempted to just heave the whole lot out, along with the Griselinia littoralis hedge, and start again.

Pointless argument. Are they ahead of the game, or still using the old name from before Hebe came along? Anyway, Hebe is good enough for the RHS. https://www.rhs.org.uk/plants/popular/hebe and TFOF is unlikely to be plant shopping in PNW garden centre any time soon

I put more faith in Kew Gardens than the RHS. Some people just refuse to accept change. I don't like this habit of calling something a shrubby Veronica and then retaining the Hebe genus name. It should be the other way around and you can use Hebe as a common name but use Veronica as the genus name. It was just a name change, back to a name that should have never been changed in the first place. Nothing was ever lumped into anything else. They all still kept their same taxonomic rank. Because of DNA analysis many names will be changed, get used to it. I welcome it, because it brings about a better scientific understanding.

http://www.plantsoftheworldonline.org/taxon/urn:lsid:ipni.org:names:30005997-2

Yep.

These plants used to be included under the genus Veronica but have been recognized as a separate genus since at least 1985 (according to ITIS) and probably earlier. The Flora of New Zealand refers to them as Hebes since 1961. They are still included under the Veroniceae tribe under the Plantaginaceae family. The vestiges of this older classification is how they are still commonly called "shrubby veronica".....although I have never seen them labeled as that here in the PNW, where they are extremely popular plants. Any proposed changes back to Veronica have not yet been accepted by authoritative bodies. It remains a proposal only.

I tend not to favor nurseries that label any plant by common name!

Me too. How could you buy something based on the common name alone? It seems like some genus name changes catch on faster than others. Dodecatheon has been changed to Primula, but if I google Primula meadia, a bunch of old world primulas come up, so I still have to search under Dodecatheon. We do have a native Primula that looks like the old world primulas btw. You would think nurseries would stay up on the name changes? Sometimes the name changes, and nobody uses the new name much, and then it gets changed back to the old name, with many none the wiser, Linaria was changed to Nuttallanthus , and now it's Linaria again. Prairie Moon had it as Linaria the entire time. I feel a lot more confident buying from a nursery that stays current with taxonomical changes, but I still love Prairie Moon. It will no doubt be a long time before most people will accept using Benthamidia instead of Cornus. In the future expect to see a lot more splitting rather than lumping, so there will be more names to remember, not less. I'm reading several sources that state that Veronica was changed to Hebe in the 1920s. Almost a hundred years ago, long before DNA testing. They thought those down under plants should have a different genus name because they were 'down under'. Kind of like if all the Lilium species in Africa were given a new genus name because they are in Africa.

A photo erroneously labeled as Primula mistassinica was originally here, hence Embo's remark in the following comment.

That sure looks like P. denticulata. And when I search P. mistassinica I get a whole bunch of pictures showing something superficially similar yet not the same.

primula mistassinica - Bing images

Leaf blades usually efarinose, sometimes yellow-farinose, 5-7 cm, margins widely denticulate to almost entire; umbels 1-5(-10)-flowered; boreal regions to upper Midwest.

6 Primula mistassinica

Primula in Flora of North America @ efloras.org

Oops, sorry. It was in Google photos under mistassinica, and I was in a hurry, but subconsciously felt something was amiss. Is this better? Nice Primula ID on the denticulata!

Primula mistassinica

Looks like most other pictures of that one Bing brings up. And has the 1-5(10) flowers per head count.