Is it all over or only in specific areas? It could possibly be a factory finish issue. From the one picture it looks like the finish in the grain is wearing. That could also be caused by grit on the floor, cleaning with excessive water or using a vacuum with a beater brush.

It’s all over but hit or miss if that makes sense?

It’s hard to see in these photos but can you enlarge and see how the plank in the middle looks normal to the ones around it? It’s like that all over. I’ve used the same vacuum in all of my homes and this is the first time to ever experience this. It’s such heartache.

Duplicate post

Someone did a cheap refinish without sanding and the top coat is peeling off to reveal what they covered up?

This was a brand new home that was move in ready when we moved to Ohio. The floors were brand new..they were not refinished. The texture was basically smooth when we first moved in….now it’s a bit rough. Someone mentioned too much water/mopping that’s definitely not the case. I tried to use “Restore” matching the same color but it barely covered the raw wood marks. I just don’t understand this considering we have purchased several new homes and this has never ever happened to our wood floors. It’s hard to digest. Thank you all for your help!!

"I tried to use “Restore”"

Throw that crap out any of that type product will ruin the wood (if not ruined already) and eliminate the possibility fo a refinish of any sort.

The restore is the only thing I have tried. I tried it on a small area.

If new home then you should have some sort of warranty. Follow up with the warranty.