Floors are very ugly but not quite as bad as the photo makes them look.

Unless the walls have some unknown issue, I wouldn't expect them to be primed. Clean the walls and add 2 or 3 coats of the SW Shoji. I haven't painted with SW in a while, so not sure if 2 or 3 coats. If you were using BM Aura, then I know that 2 coats would look good.

I think the shoji is a good choice I actually do not like the existing wall colr with the tile . I think before you decide wall color you should look at your lighting. I like all LED 4000K bulbs everywhere it mimics bright daylight and keeps colors true .

Is tinted primer less cost than the finish paint that will be purchased?

I disagree that dark paint won't work in an ESE room. If it feels too dark, can you add lighting instead? And reflective surfaces like mirrors, glass tabletops?

Thank you for all the responses. Home is in Florida and gets enough light during day but current color seems to suck it up. Since we have to repaint anyway, rather have something with higher LRV. There are overhead lights but no reason to use during day. We have sampilize of shoji and have moved it all over and seems to work well.
The ceilings are 12’ in main area and 10’ elsewhere. Was suggested we paint with same color. There is crown molding which will be repainted either pure white or high reflective white, not sure yet.
What do you think of same color for ceiling?

Using same white for ceiling is a nice clean look. Ceiling may still look slightly darker due to being horizontal.

I like to paint ceilings a slightly lighter color than the walls (usually around 50% strength) when there is no molding, but if you have crown it will be a break between wall and ceiling. If you have white can lights on the ceiling, you may want to go with a white ceiling (same color as crown). High Reflective white would make a good ceiling color (in flat). If you do lighten the ceiling color test it first to make sure it comes out ok - it doesn't work for all colors and sometimes looks completely different. White ceilings also reflect more light.

@ker9 I agree with your choice of SW Shoji. Your floor tile has some pink blush to it. Your old wall color had yellow green to it. SW Shoji has the same tones as your floor. Lucky you! Those blush colors are THE thing right now. Are you sure the floor is ugly? Maybe the paint and a few other fix ups will help. You'll always find someone who will tell you a floor is ugly and I tend to react to that more than comments that it's not that bad. But lately I've been noticing some people aren't very careful about what they say. Sometimes they mean it doesn't suit them, but they just say it's ugly. You're in Florida, so your home could have high gloss white marble floors or it could have terra cotta, or anything in-between. I actually like a little pink in a Florida home to catch the amazing sunrizes and sunsets. Enjoy!

Oh, ceiling color. I also like to lighten as I go up. SW Pure White is recommended by SW as a coordinating color. Paint crown moulding the ceiling color to bring down the ceilings if that's why you mentioned how high they are. There are more tricks to visually lowering a ceiling if you are concerned. Let us know and show us more pictures if you want.

If the substrate is in good condition, there's no reason to prime. Shoji covers reasonably well in top tier SW product. He might get it done in 2 coats but doing a 3rd just to be sure there are no skips or streaks is wise. Rolling a 3rd is no big deal, goes kinda quick because all the prep is done, paint is poured, etc.

Ceiling Color, SW makes a pretty version of PPG's Delicate White. Super Paint flat is my preference from SW for ceiling paint.

Shoji and Shiitake are pretty close in terms of hue family, same neighborhood/range. I can see why Shoji works too.

We may have gone too white on the trim for the floor but I like the contrast with the paint. Not really finished but looking better.

(If we ever get to a kitchen remodel stage the floor will be replaced.)

It’s a little bit more yellow than anticipated from sample.

I agree that it's more yellow. I'd be very disappointed and would try again. Maybe SW White Flour. But maybe your disappoinment isn't as great as mine.

@ker9 I am debating on changing the current color of a ESE room to Shiitake or Shoji White. Are you happy with the Shoji? I'm torn between warm and cozy or light and bright..Shiitake sample on left of french doors, current above, another greyish on right I have eliminated.

@Stephanie, Overall it’s ok but I’m not thrilled with it and will probably repaint although not sure what color. For me it’s a bit too yellow. I like yellow but if I wanted yellow I would choose a real yellow. We had shitake but it was too dark. We are in Florida so your lighting may be different. The color does not turn pink or peach, which was a concern based on tile color. With low light in the evening it’s a bit more tan.

@ker9 Thank you for taking the time to reply! This house is in MN so not sure about Shiitake and being too dark for our winters. We had a mountain home that was painted BM WInd's Breath and I just painted our master BR that color--maybe need that again everywhere.

@Lori A. Sawaya - Shoji is too yellow in my home - it looks mostly yellow, a bit dingy, and only seems to be slightly true to paint chip in the dimness near the ceiling.

If I head towards a more beige (increased orange or decreased yellow??), staying in the same brightness/lrv of shoji, would I have better luck? My floors are peachy/beige/brown, my natural light seems yellow/gray. Shiitake wasn't bad, just too dark. Do you have a suggestion of where I might start? (Finding a new painter after the Chantilly debacle, using SW.) (Thank you so much, you've been so incredibly helpful.)

Moderate white, steamed milk?? I like Pure White but DH would like softer. We have a lot of blue furniture/art/pool.

I still dislike the shoji and wondering if white sesame might work. A little more color and supposedly not yellow. We used Chantilly in a bedroom and hallway, which I like but DH thinks is too white.

Have you looked at SW Alabaster. Its a nice soft white.

Concerned alabaster will show yellow, everything seems yellow in this house. Loved it in my previous home.

Have you thought about adding more lighting if your concern is the rooms being too dark. I learned with our very dark blue near black walls that additional lighting is a more efficient way to make a room lighter. Just a thought if you like your wall color but just think the rooms are too dark.

We’re in Florida and daylight is sufficient for non task related activities.
We add light in evening or when working in kitchen.
In general I prefer lighter walls but willing to go a little darker than shoji but not as dark as shiitake.
Lori suggested more chroma might be the answer. I want white but not yellow or stark so trying to find compromise for 2 years now. LOL