When you click 'add to ideabook' a dialogue box comes up where you can choose to add your photo to an existing ideabook, or create a new one. Simply choose the option to "create new ideabook" then give it a name, and your photo will automatically be added to that ideabook. In the future, when you want to save photos to an ideabook, choose the option "add to existing ideabook" and there is a dropdown menu that will let you choose which ideabook you'd like to add that photo to.