It's tariffs. Some don't understand that this is a global economy. Many parts and sub assemblies for the products made in Kentucky are made in Mexico, China. Singapore, Vietnam, India, Brazil, and other countries that are getting the roulette wheel of illogical mystery numbers attached, willy nilly, as the moon affects the tides.

Also, things are not perpetually on sale. It just seems like it. They take a break every now and then, so they can say they offered the product at full price, and then they go right back to the sale price. That's to appease the consumer protection agencies. But they probably won't play that farce anymore since there is no budget for consumer protections anymore, and big business can do whatever big business wants to do, with no restraint.

That's to appease the consumer protection agencies.

@Minardi I don’t understand- can you say more about how going between the sale and regualr price appeases the consumer protection agency (or whatever is left of it)?

To offer an item at a "sale" price, you have to have offered it at full price for a period of time. That did not necessarily result in sales, just the opportunity for sales. This was Sears old marketing stuff, and why they got in trouble so much. They would offer up full list price for a couple of days, and then when the weekend came around, it would be "30% off", which is what it sold for every day. Because no one pays list price. Or above list price, which they also did, and then "marked it down" to just under list. They played so many pricing games with yo yo pricing. Box stores still do some of that. Appliances and cabinets are always "on sale". Except for a couple of days a month, and even then, the manager will override for the standard 10% off. They just change out the tags with the "rush to buy" end dates every week."Expires Tuesday!!!" It's a pressure marketing tactic, and it's always a lie.

It's not a conspiracy or a game. It's on sale at some retailers and offered as part of a package rebate at others.

GE Profile PJE23BYWFS at various retailers on 07-Aug-2025:

• Lowes $2900* (out of stock)
• AJ Madison $3221**
• ABT $2894*
• GE Appliances $3221**
• Costco $2650

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*includes $1500 rebate through 8/20 (ABT) or 8/13 (Lowes) BUT you must buy multiple Profile appliances

**on sale

Thank you all for your comments, I guess you're right. As of today that same refrigerator is back to $2899