Leader Online, a UK-based company, approached us to support the launch of Nosa, a new sanitary ware brand targeting the British market.
 With competition in the sector increasing, they required a cohesive set of visuals for their numerous products to establish a consistent visual language across e-commerce platforms, catalogs, and promotional materials. 
 It was a complete brand creation from scratch, and we pulled it off. Key tasks: - Develop a cohesive visual brand identity for Nosa - Produce over 2,000 high-quality 3D visualizations 
within five months - Optimize workflows for high efficiency and a unified
visual standard Our approach: To efficiently manage high production volumes and accelerate feedback, we implemented an optimized workflow system. This transformed our render production into an assembly line, drastically cutting individual product processing time while upholding top image quality. Nosa's unique marble, with its distinct veins and inclusions, was central to their brand. Since no existing textures matched, we requested physical samples. 

Upon receiving the stone, we set up an improvised photo studio, capturing every detail. Our goal was 
not just to replicate the marble in 3D, but to preserve 
its raw, organic beauty.

We applied the same meticulous process to metal materials for accurate shade representation. Nosa prioritized authenticity, ensuring buyers saw the true material, not an over-polished version. Result: Nosa's market entry surpassed all expectations.

Fueled by its compelling visual identity, the brand achieved strong initial sales and is now rapidly expanding its product range, cementing its presence. 

We are proud to continue our partnership with Nosa
to this day.

Chris Golden
Inspiration for a transitional carpeted living room remodel in Phoenix with beige walls, a standard fireplace and a tile fireplace

No greater compliment of a material is possible than when stone is selected for a historic property renovation within a home rich in tradition and with a celebrated past. This new feature stair addition to a private residence in Toronto, Canada, has an equally compelling story to tell. Originally envisioned as a wall-supported, cantilevered stone stair, the owner boldly accepted a unique solution for their showpiece element. The 19-tread stair would be designed with 550 lb. solid stone treads, and fully liberated from traditional supports and the adjacent rubble wall. To say, “it would float” is not an exaggeration. The stair would be designed as a monolithic beam spanning 16.5 feet, 10 feet high and 41 inches wide. Aesthetically bold, with a reduced tone from pure black, the basalt stone was the perfect contrast for the white modern interior of the home. The 3-1/2" tension cables played the most important role by resisting the large bending moment generated by the stone load and stair geometry. Fabrication required precise coordination and care to ensure perfect alignment of the interlocking key, and the corresponding cable holes. The fabrication challenge was achieving the highest level of accuracy in notching, coring, and replicating each tread identically. Expert precision and skill were key to nesting each tread in sequence and simultaneously with the strands. Meticulous alignment and exacting tolerance assured the true performance and aesthetics were delivered. Hydraulic post-tensioning pulled each cable to 120 kiloNewtons or 27,000 lbs, infusing strength and structural integrity. Removing the temporary support and testing was the last critical step—it was the first time the stone stair would be self-supporting. The “floating” stair is an ultimate achievement and example of innovation, material strength, fabrication quality, installation precision, and expert coordination. A perfect final chapter to a historical journey and modern ode to stone as structure.

Leader Online, a UK-based company, approached us to support the launch of Nosa, a new sanitary ware brand targeting the British market.
 With competition in the sector increasing, they required a cohesive set of visuals for their numerous products to establish a consistent visual language across e-commerce platforms, catalogs, and promotional materials. 
 It was a complete brand creation from scratch, and we pulled it off. Key tasks: - Develop a cohesive visual brand identity for Nosa - Produce over 2,000 high-quality 3D visualizations 
within five months - Optimize workflows for high efficiency and a unified
visual standard Our approach: To efficiently manage high production volumes and accelerate feedback, we implemented an optimized workflow system. This transformed our render production into an assembly line, drastically cutting individual product processing time while upholding top image quality. Nosa's unique marble, with its distinct veins and inclusions, was central to their brand. Since no existing textures matched, we requested physical samples. 

Upon receiving the stone, we set up an improvised photo studio, capturing every detail. Our goal was 
not just to replicate the marble in 3D, but to preserve 
its raw, organic beauty.

We applied the same meticulous process to metal materials for accurate shade representation. Nosa prioritized authenticity, ensuring buyers saw the true material, not an over-polished version. Result: Nosa's market entry surpassed all expectations.

Fueled by its compelling visual identity, the brand achieved strong initial sales and is now rapidly expanding its product range, cementing its presence. 

We are proud to continue our partnership with Nosa
to this day.

Great glass scallop tile detail. This tile is bordered by slabs of white marble.
Bathroom - modern bathroom idea in Miami

Leader Online, a UK-based company, approached us to support the launch of Nosa, a new sanitary ware brand targeting the British market.
 With competition in the sector increasing, they required a cohesive set of visuals for their numerous products to establish a consistent visual language across e-commerce platforms, catalogs, and promotional materials. 
 It was a complete brand creation from scratch, and we pulled it off. Key tasks: - Develop a cohesive visual brand identity for Nosa - Produce over 2,000 high-quality 3D visualizations 
within five months - Optimize workflows for high efficiency and a unified
visual standard Our approach: To efficiently manage high production volumes and accelerate feedback, we implemented an optimized workflow system. This transformed our render production into an assembly line, drastically cutting individual product processing time while upholding top image quality. Nosa's unique marble, with its distinct veins and inclusions, was central to their brand. Since no existing textures matched, we requested physical samples. 

Upon receiving the stone, we set up an improvised photo studio, capturing every detail. Our goal was 
not just to replicate the marble in 3D, but to preserve 
its raw, organic beauty.

We applied the same meticulous process to metal materials for accurate shade representation. Nosa prioritized authenticity, ensuring buyers saw the true material, not an over-polished version. Result: Nosa's market entry surpassed all expectations.

Fueled by its compelling visual identity, the brand achieved strong initial sales and is now rapidly expanding its product range, cementing its presence. 

We are proud to continue our partnership with Nosa
to this day.

Example of a minimalist bedroom design in Philadelphia

Granite seat top and niche shelves: Azul Platino Shower Door Handle: 8” Crescent CSH8x8CH, polished chrome Shower Wall tile: Emser Vogue White Ceramic tile, plain/smooth, gloss finish Shower Deco stripe tile: Strata Glass Mosaic, Platinum color Shower mosaic and wall tile grout/caulk: #381 Bright White CBP Prism Shower Edging: Schluter Jolly, 3/8” bright white Shower Floor tile: Happy Floors, line Interior, color Dust Shower Floor tile grout / caulk: 27 Silver by Mapei Ultracolor Bathroom Floor Tile: Olimpia color Clay, color body porcelain Bathroom Floor Tile Grout / Caulk: 27 Silver Prism by Mapei Shower trim and valve: Delta DT17T261H2O Compel shower faucet trim, chrome finish, with Delta DR10000UNBX valve Robe hooks: Moen CSIYB5103CH Voss Countertops: Azul Platino granite Bathroom Floor Tile: Olimpia color Clay, color body porcelain Bathroom Floor Tile Grout / Caulk: 27 Silver Prism by Mapei Cabinets: Executive brand, Park Ave. door style (2-1/4” cope and stick door style with a Shaker outside edge), 5-pc drawer front, bright white painted maple, soft-close doors and drawers Cabinet hardware: Jeffrey Alexander #847-96PC, chrome finish pulls Vanity lights: George Kovacs KP5044077L “Tube” 1 bulb LED wall sconce, Etched opal glass shade, polished chrome finish Vanity faucets: Fortis F8921100PC San Marco faucets, 1.5gpm, one-hole installation, polished chrome finish Vanity sinks: Kohler K2881-0 Verticyl undermount sinks, white finish Vanity Mirrors: Custom, with polished chrome mounting clips Towel Ring: Moen CSIYB5186CH Voss Bathtub and drain: Barclay SP-BATSN66FWH Lucinda bathtub, white, with B5599LTCP tub drain Tub faucet and valve: Pfister PRT61MFC Whirlpool freestanding faucet trim, polished chrome finish, with P0X6250R valve Toilet Paper Holder: Moen CSIYB5108CH Voss

Meredith Heuer
Enclosed dining room - mid-sized eclectic enclosed dining room idea in New York with multicolored walls

Granite seat top and niche shelves: Azul Platino Shower Door Handle: 8” Crescent CSH8x8CH, polished chrome Shower Wall tile: Emser Vogue White Ceramic tile, plain/smooth, gloss finish Shower Deco stripe tile: Strata Glass Mosaic, Platinum color Shower mosaic and wall tile grout/caulk: #381 Bright White CBP Prism Shower Edging: Schluter Jolly, 3/8” bright white Shower Floor tile: Happy Floors, line Interior, color Dust Shower Floor tile grout / caulk: 27 Silver by Mapei Ultracolor Bathroom Floor Tile: Olimpia color Clay, color body porcelain Bathroom Floor Tile Grout / Caulk: 27 Silver Prism by Mapei Shower trim and valve: Delta DT17T261H2O Compel shower faucet trim, chrome finish, with Delta DR10000UNBX valve Robe hooks: Moen CSIYB5103CH Voss Countertops: Azul Platino granite Bathroom Floor Tile: Olimpia color Clay, color body porcelain Bathroom Floor Tile Grout / Caulk: 27 Silver Prism by Mapei Cabinets: Executive brand, Park Ave. door style (2-1/4” cope and stick door style with a Shaker outside edge), 5-pc drawer front, bright white painted maple, soft-close doors and drawers Cabinet hardware: Jeffrey Alexander #847-96PC, chrome finish pulls Vanity lights: George Kovacs KP5044077L “Tube” 1 bulb LED wall sconce, Etched opal glass shade, polished chrome finish Vanity faucets: Fortis F8921100PC San Marco faucets, 1.5gpm, one-hole installation, polished chrome finish Vanity sinks: Kohler K2881-0 Verticyl undermount sinks, white finish Vanity Mirrors: Custom, with polished chrome mounting clips Towel Ring: Moen CSIYB5186CH Voss Bathtub and drain: Barclay SP-BATSN66FWH Lucinda bathtub, white, with B5599LTCP tub drain Tub faucet and valve: Pfister PRT61MFC Whirlpool freestanding faucet trim, polished chrome finish, with P0X6250R valve Toilet Paper Holder: Moen CSIYB5108CH Voss

The client purchased this property with grand plans of renovating the entire place; from top to bottom, and from inside to outside. And while the inside canvas was very generous and even somewhat forgiving, the outside space would be anything but. We wanted to squeeze in as much seating space as possible in their limited courtyard area, without encroaching on the already compact-sized pool. The first and most obvious solution was to get rid of the trees and shrubs that separated this house from its zero-lot-line neighbor. With the addition of Lueder limestone slabs, this alone would free up nearly 120 additional square feet, which happened to be the perfect amount of space for a mobile gas fire pit and sectional sofa. And all of this would make for the perfect place to enjoy the afternoon sunset with the implementation of a custom-built metal pergola standing above it all. The next problem we saw was that around the patio area, there were too many levels of steps and stairs, which meant that it would have been difficult to have any sort of traditional furniture arrangement. Randy knew that it only made sense to bring in a wood deck that could be mated to the highest level of the patio, thus creating gaining the most continuous amount of flat space that the client was wanting. But even so, that flat space would be limited to a tight "L-shape" around the pool. And knowing this, the client decided that the larger space would be more valuable to them than the spa, so they opted to have a portion of the deck built over it in order to allow for a more generous amount of patio space. And with the edge of the patio/deck dropping off almost 2 feet to the waterline, it now created the perfect opportunity to have a visually compelling raised wall that could be adorned with different hues of plank-shaped tiles. From inside the pool, the varying shades of brown were a great accent to the wood deck that sat just above. However, the true visual crowning jewel of this project would end up being the raised back wall along the fence, fully encased in a large format, 24x24 slate grey tile, complete with a custom stainless steel, square-tube scupper bank, installed at just the right height to create the perfect amount of water noise. But Randy wasn't done just yet. With two entirely new entertaining areas opened up at opposite ends of the pool, the only thing left to do now was to connect them. Knowing that he nor the client wanted to eliminate any more water space, he decided to bring a new traffic pattern right into the pool by way of two "floating", Lueder limestone stepper pads. It would be a visually perfect union of both pool and walking spaces. The existing steps and walkways were then cut away and replaced with matching Lueder limestone caps and steppers. All remaining gaps were then filled with Mexican beach pebble, which helped to promote a very "zen-like" feel in this outdoor space. The interior of the pool was coated with Wet Edge Primerastone "Blue Pacific Coast" plaster, and lit up with Pentair GloBrite LED pool lights. In the end, the client ended up gaining the additional entertaining and seating space that they needed, and the updated, modern feel that they loved.

"You only do this once in a lifetime.” That’s what this homeowner told our team about their historic brownstone renovation in downtown Jersey City, and we took it to heart. This project was more than just a renovation; it was also an act of great creativity and care. After all, when you do something once in a lifetime, you want to do it right. We were fortunate to work with a homeowner with a clear, precise vision. Prior to hiring us, the homeowner partnered with an architect to design the space. As such, we handled the project management and practical implementation of the plans. (We also ensured that the work met the requirements of the Jersey City Historic Preservation Board.) This extensive remodel included demolition and rebuilding of a one-story addition in preparation for the installation of a new, modern kitchen. After replacing the original load-bearing brick wall with a steel header, we also leveled the floors and added new engineered hardwood flooring with hydronic radiant underfloor heating for chilly winter days. A completely redone lighting and electrical plan included LED recessed light fixtures, recessed speakers, and motorized transom windows … perfect for letting in some fresh air to compliment the gorgeous natural light streaming in from the skylights. The finished space juxtaposes sleek, ultramodern European appliances, finishes, cabinetry, and fixtures with original, historic woodwork. We completed a new, modern powder room installation and also installed historic door casings, baseboard mouldings, and plaster mouldings. The homeowner was thrilled with the end result, celebrating every carefully-chosen detail. Together, we admired the different light fixtures, the custom kitchen cabinetry, and how the built-in hall closet left just enough space to preserve the historic mouldings beside it. Moments like those make all the hard work worthwhile. Do you have a compelling vision for your space? Then contact Houseplay today; we’ll help to take your idea from concept to finished product. Photo credit: Anne Ruthmann Photography

This bedroom and full bathroom are part of an adventuresome project my wife and I embarked upon to create a complete apartment in the basement of our townhouse. We designed a floor plan that creatively and efficiently used all of the 385-square-foot-space, without sacrificing beauty, comfort or function – and all without breaking the bank! To maximize our budget, we did the work ourselves and added everything from thrift store finds to DIY wall art to bring it all together. A partial double closet bar adds a little extra space while still leaving room for longer hanging clothes.

Granite seat top and niche shelves: Azul Platino Shower Door Handle: 8” Crescent CSH8x8CH, polished chrome Shower Wall tile: Emser Vogue White Ceramic tile, plain/smooth, gloss finish Shower Deco stripe tile: Strata Glass Mosaic, Platinum color Shower mosaic and wall tile grout/caulk: #381 Bright White CBP Prism Shower Edging: Schluter Jolly, 3/8” bright white Shower Floor tile: Happy Floors, line Interior, color Dust Shower Floor tile grout / caulk: 27 Silver by Mapei Ultracolor Bathroom Floor Tile: Olimpia color Clay, color body porcelain Bathroom Floor Tile Grout / Caulk: 27 Silver Prism by Mapei Shower trim and valve: Delta DT17T261H2O Compel shower faucet trim, chrome finish, with Delta DR10000UNBX valve Robe hooks: Moen CSIYB5103CH Voss Countertops: Azul Platino granite Bathroom Floor Tile: Olimpia color Clay, color body porcelain Bathroom Floor Tile Grout / Caulk: 27 Silver Prism by Mapei Cabinets: Executive brand, Park Ave. door style (2-1/4” cope and stick door style with a Shaker outside edge), 5-pc drawer front, bright white painted maple, soft-close doors and drawers Cabinet hardware: Jeffrey Alexander #847-96PC, chrome finish pulls Vanity lights: George Kovacs KP5044077L “Tube” 1 bulb LED wall sconce, Etched opal glass shade, polished chrome finish Vanity faucets: Fortis F8921100PC San Marco faucets, 1.5gpm, one-hole installation, polished chrome finish Vanity sinks: Kohler K2881-0 Verticyl undermount sinks, white finish Vanity Mirrors: Custom, with polished chrome mounting clips Towel Ring: Moen CSIYB5186CH Voss Bathtub and drain: Barclay SP-BATSN66FWH Lucinda bathtub, white, with B5599LTCP tub drain Tub faucet and valve: Pfister PRT61MFC Whirlpool freestanding faucet trim, polished chrome finish, with P0X6250R valve Toilet Paper Holder: Moen CSIYB5108CH Voss

"You only do this once in a lifetime.” That’s what this homeowner told our team about their historic brownstone renovation in downtown Jersey City, and we took it to heart. This project was more than just a renovation; it was also an act of great creativity and care. After all, when you do something once in a lifetime, you want to do it right. We were fortunate to work with a homeowner with a clear, precise vision. Prior to hiring us, the homeowner partnered with an architect to design the space. As such, we handled the project management and practical implementation of the plans. (We also ensured that the work met the requirements of the Jersey City Historic Preservation Board.) This extensive remodel included demolition and rebuilding of a one-story addition in preparation for the installation of a new, modern kitchen. After replacing the original load-bearing brick wall with a steel header, we also leveled the floors and added new engineered hardwood flooring with hydronic radiant underfloor heating for chilly winter days. A completely redone lighting and electrical plan included LED recessed light fixtures, recessed speakers, and motorized transom windows … perfect for letting in some fresh air to compliment the gorgeous natural light streaming in from the skylights. The finished space juxtaposes sleek, ultramodern European appliances, finishes, cabinetry, and fixtures with original, historic woodwork. We completed a new, modern powder room installation and also installed historic door casings, baseboard mouldings, and plaster mouldings. The homeowner was thrilled with the end result, celebrating every carefully-chosen detail. Together, we admired the different light fixtures, the custom kitchen cabinetry, and how the built-in hall closet left just enough space to preserve the historic mouldings beside it. Moments like those make all the hard work worthwhile. Do you have a compelling vision for your space? Then contact Houseplay today; we’ll help to take your idea from concept to finished product. Photo credit: Anne Ruthmann Photography

Our clients wanted their home to be host to charity functions, community events, and their family and friends, as well as a showcase for their eclectic and colorful art collection featuring works by local Oakland artists. Oh, and when they moved in, they did the work to register the house as an Oakland Historical Landmark. The fact that the couple was looking to upgrade their living room in the Hollywood Regency style (which is known for bold colors, shiny metallics, luxe fabrics, and an eye to mixing opulence with comfort while holding true to the glamor of 1930s Hollywood) made this project all the more inspiring and fun for me and my team. John recalls, “We wanted a place that was glamorous, and compelling, so that people who visit would be excited and inspired by it!” Our mission was to bring the very grand living room with its high ceilings and leaded glass bay windows to the next level for the family (including grown children Tom and Mandela) and their guests — ranging in number from 6 to 60 or more, on any given day or night. The Hollywood Regency aesthetic was a perfect canvas for mixing and matching with the couple’s significant and hyper-local pop art collection, including pieces by famed Oakland artists Mel Ramos and K-Dub. Kim and John’s personal views and aesthetics, together with their vibrant art collection, called for a bold design that is more funky and eclectic overall than many owners of historic homes like this tend to prefer. I mean, don’t get me wrong; many of our clients like to do something a little daring, and often they opt for elements of glam. However, John and Kim agreeing to our specification of a pair of peacock blue sofas — that is no small commitment to audacious color! Another furnishing element I love from this project is the custom-designed birds-eye-maple and antique glass inset bar — on wheels, which allows flexibility: a bartender can serve a large party from behind it or it can be turned around for use as self-service for a more intimate gathering. My team and I couldn’t be more proud to have created a design that inspires and supports this family so that they may continue to make significant contributions to their causes and community.

This designer client relationship is one based on friendship. Senior Designer Cori Dyer and client have an indescribable partnership and unmentioned understanding when it comes to decorating this home. A vintage charmer with a modern flair, filled with collectables and uncommon goods that make this space a unique and spectacular. Cori Dyer: I first met Sally when our boys became friends at Chaminade in 2007. Since then, we have stayed close and become great friends. Several years back she asked for my help giving her ideas on ways to spruce things up a bit and work with her on a major remodel. A little intimidating as Sally has a beautiful home and is an avid collector of vintage finds.... way before the trend of blending old and new was popular. She has an eye for unique ways to use vintage pieces and incorporating those into some of the most interesting and compelling displays. What has made this design relationship work is simply one of respect. I know when to give her that push outside of her comfort zone and incorporate her collections with selections that work with what she has, but that offer a new spin on putting it all together. From that initial "spruce up" has come a makeover in her Living Room and currently one completed in her Family Room. Although there are signs of my design throughout her home, the detail and selection of the collections and vintage finds are all Sally!! I truly think that is how Design should be. Blending old and new, and a Designer listening to what makes the client happy. Client: It was fun to be in style for a year or two, but it’s back to being the quirky lady. I started collecting in my teens and enjoy the hunt for new finds of all types. Cori helped me to enjoy my collections in a new and modern way! As always I had too many things. With her designer eye she taught me to blend the old and the new and to use different materials. The best part was going shopping with one of my best friends, who just happens to be a designer!! She is definitely the ying to my much needed yang.

"You only do this once in a lifetime.” That’s what this homeowner told our team about their historic brownstone renovation in downtown Jersey City, and we took it to heart. This project was more than just a renovation; it was also an act of great creativity and care. After all, when you do something once in a lifetime, you want to do it right. We were fortunate to work with a homeowner with a clear, precise vision. Prior to hiring us, the homeowner partnered with an architect to design the space. As such, we handled the project management and practical implementation of the plans. (We also ensured that the work met the requirements of the Jersey City Historic Preservation Board.) This extensive remodel included demolition and rebuilding of a one-story addition in preparation for the installation of a new, modern kitchen. After replacing the original load-bearing brick wall with a steel header, we also leveled the floors and added new engineered hardwood flooring with hydronic radiant underfloor heating for chilly winter days. A completely redone lighting and electrical plan included LED recessed light fixtures, recessed speakers, and motorized transom windows … perfect for letting in some fresh air to compliment the gorgeous natural light streaming in from the skylights. The finished space juxtaposes sleek, ultramodern European appliances, finishes, cabinetry, and fixtures with original, historic woodwork. We completed a new, modern powder room installation and also installed historic door casings, baseboard mouldings, and plaster mouldings. The homeowner was thrilled with the end result, celebrating every carefully-chosen detail. Together, we admired the different light fixtures, the custom kitchen cabinetry, and how the built-in hall closet left just enough space to preserve the historic mouldings beside it. Moments like those make all the hard work worthwhile. Do you have a compelling vision for your space? Then contact Houseplay today; we’ll help to take your idea from concept to finished product. Photo credit: Anne Ruthmann Photography

"You only do this once in a lifetime.” That’s what this homeowner told our team about their historic brownstone renovation in downtown Jersey City, and we took it to heart. This project was more than just a renovation; it was also an act of great creativity and care. After all, when you do something once in a lifetime, you want to do it right. We were fortunate to work with a homeowner with a clear, precise vision. Prior to hiring us, the homeowner partnered with an architect to design the space. As such, we handled the project management and practical implementation of the plans. (We also ensured that the work met the requirements of the Jersey City Historic Preservation Board.) This extensive remodel included demolition and rebuilding of a one-story addition in preparation for the installation of a new, modern kitchen. After replacing the original load-bearing brick wall with a steel header, we also leveled the floors and added new engineered hardwood flooring with hydronic radiant underfloor heating for chilly winter days. A completely redone lighting and electrical plan included LED recessed light fixtures, recessed speakers, and motorized transom windows … perfect for letting in some fresh air to compliment the gorgeous natural light streaming in from the skylights. The finished space juxtaposes sleek, ultramodern European appliances, finishes, cabinetry, and fixtures with original, historic woodwork. We completed a new, modern powder room installation and also installed historic door casings, baseboard mouldings, and plaster mouldings. The homeowner was thrilled with the end result, celebrating every carefully-chosen detail. Together, we admired the different light fixtures, the custom kitchen cabinetry, and how the built-in hall closet left just enough space to preserve the historic mouldings beside it. Moments like those make all the hard work worthwhile. Do you have a compelling vision for your space? Then contact Houseplay today; we’ll help to take your idea from concept to finished product. Photo credit: Anne Ruthmann Photography