It is honestly not strong at all. It is like a soft, powdery smell....actually much more pleasant than regular rubber in most new appliances! I think it smells great, to be honest....and it gets lighter with each usage!

Thanks very much. It is very helpful to know that the aroma degrades. I thought, since they put the scent into the material, it would be a forever thing.

FWIW, a deodorizer will not combat mildew. It might cover it up, but there must be something else in the gasket that "combats" mildew other than perfume. JMO

You're right. Electrolux, when they responded to my query, called it a scented antimicrobial gasket.