Wow, good question. It seems to me very few industries are going to get through this unscathed (the exception is grocery stores). Everyone is going to be in trouble after this. Maybe there is a way to just push "pause" on all debts across the board, so that we can resume life when it is over.

The ones who have gone into debt to expand and buy other related businesses (to reduce competition so they can then raise their prices) may be looking at serious gloom. Not that I can thing of any rose businesses that might have done that in the past five years. /snark

And then there are the ones with long established quality, with minimal or zero debts beyond expected operating expenses, with loyal customers who will continue their patronage, even if its by mail, or drive up for take away meals (thinking of some favorite non-chain restaurants).

Noooooo not Chelsea!

But in all seriousness, I can't imagine this affecting most rose growers who primarily sell online. Infact now that more people are home they may be more inclined buy themselves a good rose or two (Peter Beales is having a massive sale right now by the way)