I can only suggest that the electrical may seem high because you may have to replace a lot of your wiring. The family room might have been wired with 14 gage wire on one circuit, including lights, and a kitchen needs 2 circuits with 12 gage wire for countertop receptacles and the lights can't be on either of those circuits. Most kitchens will have more than those mandatory "three" circuits, there may be separate circuits for the fridge, dishwasher, disposal, stove and microwave. The countertop receptacles have to be spaced closer to each other and the breakers will have to provide arc fault protection, All of the circuits will have to be GFI protected either by the first receptacle in each circuit (the better option), or by the circuit breaker.

If the quotes are all in the same outrageous ballpark then they are probably competitive.