That is the new waterproof laminate. No one has had much time with laminate yet. Check the tongue side of the click system. If it snaps without a lot of effort the product is not going to last. To see the color/tone range you should order a box and lay it out in your space. Flooret direct to consumer has good laminate options recently added.

There is a large Facebook site that talks about laminate etc https://www.facebook.com/share/g/14GoJdsuNrG/