Project Overview ​ In one of the most iconic skyscrapers of Moscow City "Neva Towers", SOIA DESIGN was commissioned to design a refined, modern apartment that would harmonize with the panoramic skyline while remaining deeply personal and livable. The result is a bespoke 3D interior design project where every square meter was crafted with purpose and elegance. The Challenge The client approached us with a stunning high-rise space—but also with a complex brief: Maximize views while ensuring privacy Infuse warmth and comfort into a glass and steel environment Introduce high-end materials and modern finishes without making the space feel cold Optimize layout for both entertaining and everyday living Achieve it all remotely Our Solution ✦ Space Planning with Purpose: We reconfigured the layout to establish a seamless flow between the living, dining, and kitchen areas. Custom-built millwork and integrated storage solutions allowed us to keep the space minimalist without compromising on functionality.​ ✦ Warm Modernism: To contrast the building’s steel-and-glass architecture, we brought in natural stone, matte wood finishes, and warm lighting. Curated textures and neutral tones created a soft yet sophisticated atmosphere.​ ✦ 3D Visualization Precision: Leveraging high-end 3D modeling and photorealistic rendering, we presented the design in full detail—allowing the client to walk through the space virtually, make informed decisions, and see exactly how each element would look and feel.​ ✦ Tailored Detailing: Every aspect was custom—from the furniture selection and lighting scenarios to the precise alignment of veined marble in the bathroom. We collaborated with local artisans and international brands to bring this level of refinement to life.​ The Impact The final design not only honored the prestige of Neva Towers but elevated it into a private sanctuary above the city. What began as a challenging high-rise shell became a warm, modern home tailored to the client’s lifestyle.

Located in one of the Ritz residential towers in Boston, the project was a complete renovation. The design and scope of work included the entire residence from marble flooring throughout, to movement of walls, new kitchen, bathrooms, all furnishings, lighting, closets, artwork and accessories. Smart home sound and wifi integration throughout including concealed electronic window treatments. The challenge for the final project design was multifaceted. First and foremost to maintain a light, sheer appearance in the main open areas, while having a considerable amount of seating for living, dining and entertaining purposes. All the while giving an inviting peaceful feel, and never interfering with the view which was of course the piece de resistance throughout. Bringing a unique, individual feeling to each of the private rooms to surprise and stimulate the eye while navigating through the residence was also a priority and great pleasure to work on, while incorporating small details within each room to bind the flow from area to area which would not be necessarily obvious to the eye, but palpable in our minds in a very suttle manner. The combination of luxurious textures throughout brought a third dimension into the environments, and one of the many aspects that made the project so exceptionally unique, and a true pleasure to have created. Reach us www.themorsoncollection.com Photography by Elevin Studio.

Richard Herman is in the hospitality business and owns several upscale hotels in Florida and in other states as well as cattle ranches in both Florida and Missouri. Their farm in Ocala is by farm their most unique. The property serves as a 4-H demonstration project for the purpose of children’s education. They have been working with the Academy Prep of St. Pete which is dedicated to inner-city youths that are selected on the basis of need and achievement. Wife Diane spends her time on the farm raising Gypsy Vanners, a diminutive draft horse named after the job they did in Eastern Europe, pulling the wagons (vans) for gypsies that wandered across the continent. On the Ocala farm, there are several mules with a unique profession. Richard had visited the Hearthstone display at a Log & Timber Home Shows at the Orlando Convention Center many years ago. He was impressed that Hearthstone had stayed in touch with him over the years by mailings, invitations to shows, and periodic phone calls. When the time came to start serious consideration of the design of barn, Hearthstone responded promptly and professionally to Richard and Diane’s requests for information and a review of their ideas for their barn, which would serve as the centerpiece for their new farm. They wanted a multipurpose facility that could accommodate an educational environment and a large hall suitable for the fundraising events for his charities. Richard wanted a barn that reflected the look and feel of barns built at the dawn of the 20th century. Besides the rustic chicken houses and vegetable gardens, they have completely renovated a 1020’s era farmhouse to be as historically correct as possible and serves as the entry to the farm. “They very careful to feel us out, get comfortable with our capabilities, and be convinced that we could perform as promised,” said Project Manager John Ricketson of Hearthstone. Design Process There were some initial drawings that gave us a start on the basic shape and size of the barn. From there, it was a process of narrowing down the uses of each area and the spans that could be achieved. The barn was going to have the traditional “board & batten” exterior siding and a metal roof. There is a cantilevered ‘hay hood” on the north gable end above the large sliding barn doors that open into the foyer and horse stalls. The wings house a combination of areas, beginning with the large restrooms to accommodate crowds for events. Other parts of the wings have garage areas for the farm vehicles, feed room, tack room, wash rack, storage, offices, and smaller restrooms. Keeping with the look and feel of the turn of the century, Hearthstone developed a process for giving the timbers a surface texture that mimicked the circular cuts of timbers that had just come out of an old sawmill. This was easier said than done. Randy Giles guided his millwright (Wolfgang) in designing a machine that would do this effectively. The barn was delivered in October of 2014 and was erected over the course of two weeks, thanks to a hardworking crew (Eric Foster) and near-perfect weather. After the Hearthstone crew completed the erection and roof dry-in, it was time for the local carpenters to step up and install some light conventional framing on the gable ends before applying the roof fascia and exterior board & batten siding. Next came the big sliding barn doors, plumbing, electrical, heating, and cooling. Large rustic fixtures were hung from the great hall roof timbers. Exterior The board & batten siding was cypress and allowed to turn color naturally as rain hit it and the sun started working on it with UV rays. This method causes a much grayer look closer to the ground and less so where the roof overhang provides protection. The North end has some large limestone boulders and planters arranged around the pad with tall pampas grass. The planters provide casual seating before events and during outside receptions. The entire area was sodded with lush St. Augustine grass and split rail fences were added to enclose the barn area. The corrugated metal roof was a special order material that immediately rusted after being exposed to moisture. The layer of rust protects the metal from the elements. Interior The board & batten theme was carried throughout most of the interior with the timbers left natural to show off the circular saw texture. All of the tongue & groove decking was shipped in advance to allow the local painter to pre-stain it with a dark brown transparent stain that is a beautiful background to the light color Eastern White Pine timbers. “Everything was unique in this project” said Project Manager John Ricketson. “The setting on a small demonstration farm close to Ocala, the multipurpose design, the circular saw texture on the timbers.” The Hermans are very proud of their farm’s outcome. Richard sent a note to Randy Giles, owner of Hearthstone: “The Barn is fantastic, not a single problem, period. Next month, we have Jo Dee Messina coming in to help with a fundraiser for a local center for abused kids. Folks love the farm, ...... but that barn gets all of the attention. I would encourage you to use me as a reference for your sales team, feel free to extend my cell phone to any prospective purchasers.”

Laundry room - huge rustic medium tone wood floor laundry room idea in Minneapolis with a drop-in sink, gray walls and a stacked washer/dryer

Project Summerhayes is a thoughtfully curated transformation of the heart of the home, the kitchen and family room. These spaces were designed to support daily living while feeling warm, welcoming, and deeply personal. From the outset, our approach focused on intentional design choices that balance visual impact with comfort and functionality. Each element was carefully selected to enhance the flow of the space while creating an atmosphere that feels both refined and inviting. Every layer, detail, and finish was chosen with purpose, resulting in interiors that feel lived-in, loved, and uniquely reflective of the family who calls this house home. The transformation highlights the power of considered design where beauty and function work together seamlessly. We’re delighted to share Project Summerhayes with you.

Modern glass house set in the landscape evokes a midcentury vibe. A modern gas fireplace divides the living area with a polished concrete floor from the greenhouse with a gravel floor. The frame is painted steel with aluminum sliding glass door. The front features a green roof with native grasses and the rear is covered with a glass roof. Photo by: Gregg Shupe Photography

When I came to this property not only was the landscape a scrappy mess the property also had some very real grading and drainage issues that were jeopardizing the safety of this house. As recent transplants from New Jerseys to Southern California these clients were in awe of all the plants they were seeing in their neighborhood. Living on the water at the Ventura harbor they wanted to be able to take full advantage or the outdoor lifestyle and cool ocean breeze. Being environmentally conscious citizens, these clients were very concerned that their garden was designed with sustainability as a leading factor. As they said in our initial consultation, “Would want or garden be part of the solution not part of the problem.” This property is the last house on the bottom of a gently sloping street. All the water from the neighbor’s houses drain onto this property. When I came into this project the back yard sloped into the house. When it would rain the water would pool up against the house causing water damage. To address the drainage we employed several tactics. Firstly, we had to invert the slope in the back yard so that water would not pool against the house. We created a very minor slope going away from the house so that water drains away but so the patio area feels flat. The back of the back yard had an existing retaining wall made out of shabby looking slump stone. In front of that retaining wall we created a beautiful natural stone retaining wall. This retain wall severs many purposes. One it works as a place to put some of the soil removed from the grading giving this project a smaller carbon foot print (moving soil of a site burns a lot of fossil fuel). The retaining wall also helps obscure the shabby existing retaining wall and allows for planting space above the footing from the existing retaining wall. The soil behind the ne retaining wall is slightly lower than the top of the wall so that when the run on water on from the neighbor’s property flows it is slowed down and absorbed before it has a chance to get near the house. Finally, the wall is at a height designed to serve as overflow seating as these clients intend to have occasional large parties and gatherings. Other efforts made to help keep the house safe and dry are that we used permeable paving. With the hardscape being comprised of flag stone with gravel in-between water has a chance to soak into the ground so it does not flow into spots where it will pool up. The final element to help keep the house dry is the addition of infiltration swales. Infiltration swales are depressions in the landscape that capture rain water. The down spouts on the sides of the houses are connected to pipe that goes under the ground and conveys the water to the swales. In this project it helps move rain water away from the house. In general, these Infiltration swales are a powerful element in creating sustainable landscapes. These swales capture pollutants that accumulate on the roof and in the landscape. Biology in the soil in the swales can break down these pollutants. When run of watered is not captured by soil on a property the dirty water flows into water ways and then the ocean were the biology that breaks down the pollutants is not as prolific. This is particularly important in this project as it drains directly into the harbor. The water that is absorbed in to the swales can replenish aquafers as well as increasing the water available to the plants planted in that area recusing the amount of water that is needed from irrigation. When it came to the planting we went with a California friendly tropical theme. Using lots of succulents and plants with colorful foliage we created vibrant lush landscape that will have year around color. We planted densely (the images in the picture were taken only a month after installation). Taller drought tolerant plants to help regulate the temperature and loss of water from the plants below them. The dense plantings will help keep the garden, the house and even the neighborhood cooler on hot days, will provide spaces for birds to enjoy and will create an illusion of depth in a somewhat narrow space. Today this garden is a space these homeowners can fully enjoy while having the peace of mind that their house is protected from flooding and they are helping the environment.

Light Blue painted cabinets welcome one into this spacious and cabinet filled multi-purpose Mudroom and Laundry room. Framed beaded board panel cabinet doors and drawers add charm to this busy yet elegant space. Nickel finish vertical pulls through out give an added accent to the painted surface, while coat hooks disappear until they are needed. In the laundry area we are offered a glimpse of the finishes we will be seeing in the home's stunning kitchen. Carrara marble counter top with subway tile back splash adorn the Laundry area and the enclosed stacked washer and dryer are neatly placed within custom cabinets. Flagstone floors lead one out to the French style side door. This home was featured in Philadelphia Magazine August 2014 issue with Tague Lumber to showcase its beauty and excellence. Photo by Alicia's Art, LLC RUDLOFF Custom Builders, is a residential construction company that connects with clients early in the design phase to ensure every detail of your project is captured just as you imagined. RUDLOFF Custom Builders will create the project of your dreams that is executed by on-site project managers and skilled craftsman, while creating lifetime client relationships that are build on trust and integrity. We are a full service, certified remodeling company that covers all of the Philadelphia suburban area including West Chester, Gladwynne, Malvern, Wayne, Haverford and more. As a 6 time Best of Houzz winner, we look forward to working with you on your next project.

Door Style: Parkside Inset Construction: Flush Inset Wood Type: HDM Paint: Showplace Paints - Black After purchasing this modern style ranch home built in the 1980's the homeowners wanted to open up the floor plan and modernize the look and feel. Creating a functional space that met the cooking needs of a large active family while supporting entertaining large parties with ease was very important. With good bones and many appealing architectural details already in place, the home just needed a make over with good design to become the next better version of itself. One of the first hurdles in developing this design was creating a contemporary Scandinavian feel without upper wall cabinets, so special attention needed to be placed on storage needs. This was addressed through the use of multiple sets of wide, large drawer banks, tray divider cabinets, and storage on the back side of the island's counter top overhang. This created the necessary space to ensure every pot and pan had a home, and in the correct place for its intended purpose. Entertainment needs were addressed by creating a separate space dedicated to wine columns, a coffee station, and associated glassware. The homeowners came into the project with a desire for black painted shaker style cabinetry with large gold hardware; this was an appealing challenge for the design team at Haggard Home Cabinetry & Design, who loved the unique opportunity to "color outside of the lines" and stretch their creative talents. A combination of sky lights and large windows flood the space with natural light and enhance the dark painted choice in cabinetry. In the end, the homeowners brought their tasteful vision of a great design to this project which became beautiful reality in a space they will love for years to come. Completed by Haggard Home Cabinetry & Design in Norcross, GA, this beautiful project was a 2019 Showplace Cabinetry National Award Winner – Best Kitchen Design for a New Showplace Dealer.

Richard Herman is in the hospitality business and owns several upscale hotels in Florida and in other states as well as cattle ranches in both Florida and Missouri. Their farm in Ocala is by farm their most unique. The property serves as a 4-H demonstration project for the purpose of children’s education. They have been working with the Academy Prep of St. Pete which is dedicated to inner-city youths that are selected on the basis of need and achievement. Wife Diane spends her time on the farm raising Gypsy Vanners, a diminutive draft horse named after the job they did in Eastern Europe, pulling the wagons (vans) for gypsies that wandered across the continent. On the Ocala farm, there are several mules with a unique profession. Richard had visited the Hearthstone display at a Log & Timber Home Shows at the Orlando Convention Center many years ago. He was impressed that Hearthstone had stayed in touch with him over the years by mailings, invitations to shows, and periodic phone calls. When the time came to start serious consideration of the design of barn, Hearthstone responded promptly and professionally to Richard and Diane’s requests for information and a review of their ideas for their barn, which would serve as the centerpiece for their new farm. They wanted a multipurpose facility that could accommodate an educational environment and a large hall suitable for the fundraising events for his charities. Richard wanted a barn that reflected the look and feel of barns built at the dawn of the 20th century. Besides the rustic chicken houses and vegetable gardens, they have completely renovated a 1020’s era farmhouse to be as historically correct as possible and serves as the entry to the farm. “They very careful to feel us out, get comfortable with our capabilities, and be convinced that we could perform as promised,” said Project Manager John Ricketson of Hearthstone. Design Process There were some initial drawings that gave us a start on the basic shape and size of the barn. From there, it was a process of narrowing down the uses of each area and the spans that could be achieved. The barn was going to have the traditional “board & batten” exterior siding and a metal roof. There is a cantilevered ‘hay hood” on the north gable end above the large sliding barn doors that open into the foyer and horse stalls. The wings house a combination of areas, beginning with the large restrooms to accommodate crowds for events. Other parts of the wings have garage areas for the farm vehicles, feed room, tack room, wash rack, storage, offices, and smaller restrooms. Keeping with the look and feel of the turn of the century, Hearthstone developed a process for giving the timbers a surface texture that mimicked the circular cuts of timbers that had just come out of an old sawmill. This was easier said than done. Randy Giles guided his millwright (Wolfgang) in designing a machine that would do this effectively. The barn was delivered in October of 2014 and was erected over the course of two weeks, thanks to a hardworking crew (Eric Foster) and near-perfect weather. After the Hearthstone crew completed the erection and roof dry-in, it was time for the local carpenters to step up and install some light conventional framing on the gable ends before applying the roof fascia and exterior board & batten siding. Next came the big sliding barn doors, plumbing, electrical, heating, and cooling. Large rustic fixtures were hung from the great hall roof timbers. Exterior The board & batten siding was cypress and allowed to turn color naturally as rain hit it and the sun started working on it with UV rays. This method causes a much grayer look closer to the ground and less so where the roof overhang provides protection. The North end has some large limestone boulders and planters arranged around the pad with tall pampas grass. The planters provide casual seating before events and during outside receptions. The entire area was sodded with lush St. Augustine grass and split rail fences were added to enclose the barn area. The corrugated metal roof was a special order material that immediately rusted after being exposed to moisture. The layer of rust protects the metal from the elements. Interior The board & batten theme was carried throughout most of the interior with the timbers left natural to show off the circular saw texture. All of the tongue & groove decking was shipped in advance to allow the local painter to pre-stain it with a dark brown transparent stain that is a beautiful background to the light color Eastern White Pine timbers. “Everything was unique in this project” said Project Manager John Ricketson. “The setting on a small demonstration farm close to Ocala, the multipurpose design, the circular saw texture on the timbers.” The Hermans are very proud of their farm’s outcome. Richard sent a note to Randy Giles, owner of Hearthstone: “The Barn is fantastic, not a single problem, period. Next month, we have Jo Dee Messina coming in to help with a fundraiser for a local center for abused kids. Folks love the farm, ...... but that barn gets all of the attention. I would encourage you to use me as a reference for your sales team, feel free to extend my cell phone to any prospective purchasers.”

This is a Home Staging Project. Not a full Interior Design Project. The purpose of staging is to showcase a properties physical traits and not detract from them. With staging "less is more". The goal is to add softness and color and a warm environment with out a lot of clutter. Photo credit: Vanessa Cruz

This is a Home Staging Project. Not a full Interior Design Project. The purpose of staging is to showcase a properties physical traits and not detract from them. With staging "less is more". The goal is to add softness and color and a warm environment with out a lot of clutter. Photo credit: Vanessa Cruz

This is a Home Staging Project. Not a full Interior Design Project. The purpose of staging is to showcase a properties physical traits and not detract from them. With staging "less is more". The goal is to add softness and color and a warm environment with out a lot of clutter. Photo credit: Vanessa Cruz

This is a Home Staging Project. Not a full Interior Design Project. The purpose of staging is to showcase a properties physical traits and not detract from them. With staging "less is more". The goal is to add softness and color and a warm environment with out a lot of clutter. Photo credit: Vanessa Cruz

This is a Home Staging Project. Not a full Interior Design Project. The purpose of staging is to showcase a properties physical traits and not detract from them. With staging "less is more". The goal is to add softness and color and a warm environment with out a lot of clutter. Photo credit: Vanessa Cruz

This is a Home Staging Project. Not a full Interior Design Project. The purpose of staging is to showcase a properties physical traits and not detract from them. With staging "less is more". The goal is to add softness and color and a warm environment with out a lot of clutter. Photo credit: Vanessa Cruz

This is a Home Staging Project. Not a full Interior Design Project. The purpose of staging is to showcase a properties physical traits and not detract from them. With staging "less is more". The goal is to add softness and color and a warm environment with out a lot of clutter. Photo credit: Vanessa Cruz

This is a Home Staging Project. Not a full Interior Design Project. The purpose of staging is to showcase a properties physical traits and not detract from them. With staging "less is more". The goal is to add softness and color and a warm environment with out a lot of clutter. Photo credit: Vanessa Cruz

This is a Home Staging Project. Not a full Interior Design Project. The purpose of staging is to showcase a properties physical traits and not detract from them. With staging "less is more". The goal is to add softness and color and a warm environment with out a lot of clutter. Photo credit: Vanessa Cruz