Search results for "Visual identity" in Home Design Ideas

Located in the heart of Manhattan’s Lower East Side, the building was erected on a shallow commercial lot between two 120 year old masonry buildings and a new residential rental building. 330 Grand Street is a mix of 725 SF 1BRs and 1050 SF 2BR apartments. It also contains a 1100 SF two story duplex as well as private and public rooftop space, large private balconies for most units and two large private terraces for the ground floor units.
330 Grand Street was originally designed and approved at the NYC DOB as a prefabricated modular building. During the pandemic, as shipping costs skyrocketed putting the project at risk, we suggested redesigning the building as a reinforced cast-in-place concrete structure. Concrete was readily available and prices had not been affected by the demand increase that many other materials suffered in the pandemic. We took this opportunity to raise floor to ceiling heights, enlarge high performance windows and redistribute the buildings MEPFS and Structural Systems to create very open floor plans.
The challenge was to create a luxurious sensorial living experience with very limited means. In a city with very high construction costs, low cost residential buildings in the area are usually devoid of good quality, design and character. Our approach was to aim high for the end user, prioritizing natural light, open space with long visual perspectives, high ceilings and as always, rejecting the use of predefined building templates.
Our biggest challenge was to ensure that the small spaces feel as clean cut, large and bright as possible. Several unique design decisions were made to ensure low cost and high quality;
Floor plans were laid out so that spaces were wide open and free of clutter from mechanical or structural interruptions. Therefore all infrastructure was placed in lateral demising walls, which in turn act as the unit’s storage and kitchen. The apartments feel wide open, are super quiet and have more storage space than any other comparable apartment in the city.
To solve the problem of the site’s shallow commercial lot which is typically prone to dark interior spaces we focused our attention on the building’s envelope. Instead of the usual small punched window openings, oversized high performance windows were designed to ensure that light penetrated as far as possible into the units. In the smaller 1BR units, the full 50’ depth of the lot is perceived by partitioning spaces with sliding pocket doors that can be retracted to allow deep visual perspectives, making the sight lines in the space feel longer, larger, more ample than normal. In addition to the full height glazing, each unit above the 2nd floor receives a 7 foot covered balcony, adding 120 to 240 sf to each apartment, something unusual in New York City buildings. The space is large enough for a full size dining table, when the weather permits being outside.
We also worked hard to ensure modularity. For example, all kitchen units are all identical throughout the building. The idea of modularity and the economy of the repetitive unit is exercised to the maximum through the building.
Hardware, appliances, flooring, wall coverings and material finishes are all carefully selected to feel bespoke, high quality and unique.
It was important to KURV that the result of this work manifest into something that would deeply connect with the end user and sustain relationships with the consumers of this space.
All images by KURV Architecture ©

Fusion Cork flooring is clean, durable as stone, and warm to walk on, and is fabulous for people suffering from allergies and asthma
Bedroom photo
Bedroom photo

Inspiration for a transitional kitchen remodel in Minneapolis
Find the right local pro for your project

Photo: Radion Photography
Living room - large modern open concept light wood floor living room idea in Boise with white walls
Living room - large modern open concept light wood floor living room idea in Boise with white walls

Dining room - traditional dark wood floor and brown floor dining room idea in Dallas with white walls

Angie Seckinger
Inspiration for a transitional medium tone wood floor closet remodel in DC Metro with open cabinets and white cabinets
Inspiration for a transitional medium tone wood floor closet remodel in DC Metro with open cabinets and white cabinets

Regan Wood, www.reganwood.com
Inspiration for a small transitional medium tone wood floor hallway remodel in Seattle with multicolored walls
Inspiration for a small transitional medium tone wood floor hallway remodel in Seattle with multicolored walls

Sponsored
Columbus, OH
Snider & Metcalf Interior Design, LTD
Leading Interior Designers in Columbus, Ohio & Ponte Vedra, Florida

Building Design, Plans, and Interior Finishes by: Fluidesign Studio I Builder: Structural Dimensions Inc. I Photographer: Seth Benn Photography
Bathroom - mid-sized traditional white tile and subway tile slate floor bathroom idea in Minneapolis with green cabinets, a two-piece toilet, beige walls, an undermount sink, marble countertops and recessed-panel cabinets
Bathroom - mid-sized traditional white tile and subway tile slate floor bathroom idea in Minneapolis with green cabinets, a two-piece toilet, beige walls, an undermount sink, marble countertops and recessed-panel cabinets

Façade Design: David Benton and Jim Rill, Rill Architects
Photo: Angie Seckinger
Trendy patio photo in DC Metro
Trendy patio photo in DC Metro

Photo: Rachel Loewen © 2019 Houzz
Open concept kitchen - scandinavian light wood floor and exposed beam open concept kitchen idea in Chicago with black cabinets, white backsplash, subway tile backsplash, an island, white countertops and shaker cabinets
Open concept kitchen - scandinavian light wood floor and exposed beam open concept kitchen idea in Chicago with black cabinets, white backsplash, subway tile backsplash, an island, white countertops and shaker cabinets

Example of a large trendy light wood floor kitchen design in Phoenix with an undermount sink, flat-panel cabinets, dark wood cabinets, stainless steel appliances and an island

CHAD CHENIER PHOTOGRAPHY
Elegant white tile and subway tile corner shower photo in New Orleans with an undermount sink, open cabinets, white walls and gray countertops
Elegant white tile and subway tile corner shower photo in New Orleans with an undermount sink, open cabinets, white walls and gray countertops

This 1,000ft² recording and production studio, built in 2021 for producer couple Latifah Alattas and Lucas Morton, was designed as a fully custom creative environment that supports writing, mixing, and collaboration at the highest level. Both Latifah and Lucas are multi-instrumentalists, engineers, and mixers, and the studio reflects the full range of their workflows—visually inspiring, technically precise, and intuitive in every room.
The facility was built from the ground up with a strong emphasis on architectural acoustics and plug-and-play connectivity. The layout includes two Control Rooms, multiple isolation booths, and shared common spaces, all tied together with seamless audio integration. No matter where you are in the studio, routing, monitoring, and communication remain effortless and consistent.
Behind the aesthetic, the acoustic design is exceptionally robust. Six independent floating-floor systems support the suites, ensuring each room operates with minimal sound transmission. Tailored sound-reducing wall assemblies, full-lite doors, engineered window systems, and intentional treatment plans deliver clarity, isolation, and precision for tracking and mixing. Each space is mechanically decoupled, allowing multiple rooms to run simultaneously without compromise.
For monitoring, both Latifah and Lucas chose Genelec “The Ones” series monitors with GLM calibration to ensure accurate translation and consistency across the entire facility.
Natural light and a warm, welcoming aesthetic anchor the visual identity of the studio, reflecting the creative energy and personality of its owners. The result is a highly functional, beautifully crafted space where ideas can move freely and production can happen without limitations.

This kitchen was transformed to a highly functional and beautiful space while keeping the original footprint primarily intact. White oak cabinets with white uppers are classic and timeless. The GE Cafe white appliances with rose gold finishes add a simple elegance.

Kids' room - large traditional girl medium tone wood floor kids' room idea in Indianapolis with blue walls

Jim Scmid
Example of a classic medium tone wood floor kitchen design in Charlotte with stainless steel appliances
Example of a classic medium tone wood floor kitchen design in Charlotte with stainless steel appliances

Located in Newport Beach’s coveted Port Streets, this family home was taken down to the studs and completely reimagined to create a layered, detail-rich forever home. We expanded key living spaces — including the kitchen and primary bathroom — to enhance both functionality and everyday luxury.
Throughout the home, thoughtfully curated moments bring personality and warmth. From the beautifully wallpapered dining room to the checkerboard marble laundry room, each space was designed to feel timeless yet distinctive. Living spaces and bathrooms were individually styled using a cohesive palette of blues, greens, and warm browns — creating a sense of flow while allowing each room its own identity.
The result is a thoughtfully tailored home that blends classic design with family-centered living in one of Newport Beach’s most beloved neighborhoods. This home was featured in the 2026 Corona del Mar Home Tour.

Sponsored
Columbus, OH
Snider & Metcalf Interior Design, LTD
Leading Interior Designers in Columbus, Ohio & Ponte Vedra, Florida

We honored the building’s history where possible, keeping original bones and character wherever possible, then layered in the clients’ distinct creative identity. On the main floor, we designed spaces that shift seamlessly from workday to reception-ready. Lighting was planned with intention, to preserve the original plaster ceilings and spotlight rotating installations without sacrificing ambient warmth. Custom built-ins maximize functionality while maintaining a distinctly un-officey feel. Upstairs, the artist apartment is a thoughtful retreat: adaptable, light-filled, and comfortable, with just enough quirk to spark inspiration. Even the basement—home to a full photography studio and workroom—balances technical needs with aesthetic ease. Throughout, we used color, texture, and collected pieces to ensure each room feels curated, not staged. Personal, not polished.

This large space did not function well for this family of 6. The cabinetry they had did not go to the ceiling and offered very poor storage options. The island that existed was tiny in comparrison to the space.
By taking the cabinets to the ceiling, enlarging the island and adding large pantry's we were able to achieve the storage needed. Then the fun began, all of the decorative details that make this space so stunning. Beautiful tile for the backsplash and a custom metal hood. Lighting and hardware to complement the hood.
Then, the vintage runner and natural wood elements to make the space feel more homey.

The detailed plans for this bathroom can be purchased here: https://www.changeyourbathroom.com/shop/warm-walnut-bathroom-plans/
Warm walnut vanity with white quartz counter top, sinks and matte black fixtures, stacked stone accent wall with mirrored back recessed shelf, digital shower controls, porcelain floor and wall tiles and marble shower floor.
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