Project Overview ​ In one of the most iconic skyscrapers of Moscow City "Neva Towers", SOIA DESIGN was commissioned to design a refined, modern apartment that would harmonize with the panoramic skyline while remaining deeply personal and livable. The result is a bespoke 3D interior design project where every square meter was crafted with purpose and elegance. The Challenge The client approached us with a stunning high-rise space—but also with a complex brief: Maximize views while ensuring privacy Infuse warmth and comfort into a glass and steel environment Introduce high-end materials and modern finishes without making the space feel cold Optimize layout for both entertaining and everyday living Achieve it all remotely Our Solution ✦ Space Planning with Purpose: We reconfigured the layout to establish a seamless flow between the living, dining, and kitchen areas. Custom-built millwork and integrated storage solutions allowed us to keep the space minimalist without compromising on functionality.​ ✦ Warm Modernism: To contrast the building’s steel-and-glass architecture, we brought in natural stone, matte wood finishes, and warm lighting. Curated textures and neutral tones created a soft yet sophisticated atmosphere.​ ✦ 3D Visualization Precision: Leveraging high-end 3D modeling and photorealistic rendering, we presented the design in full detail—allowing the client to walk through the space virtually, make informed decisions, and see exactly how each element would look and feel.​ ✦ Tailored Detailing: Every aspect was custom—from the furniture selection and lighting scenarios to the precise alignment of veined marble in the bathroom. We collaborated with local artisans and international brands to bring this level of refinement to life.​ The Impact The final design not only honored the prestige of Neva Towers but elevated it into a private sanctuary above the city. What began as a challenging high-rise shell became a warm, modern home tailored to the client’s lifestyle.

On a quiet street just steps from San Francisco’s beloved Dolores Park, a formerly modest urban structure has been transformed into a luminous vertical residence that quietly redefines contemporary city living. Through a comprehensive remodel and both vertical and horizontal expansion, the project turns a constrained urban footprint into a sequence of serene, art-forward living spaces that unfold upward toward expansive city views. The architecture balances restraint and warmth: crisp contemporary geometry softened by natural materials, artful lighting, and carefully curated interiors. The result is a home that feels simultaneously grounded and elevated—deeply connected to its neighborhood yet remarkably private. Reimagining the Urban Envelope The original building has been almost entirely reconceived. The facade now reads as a disciplined composition of plaster volumes and precisely detailed window openings framed by subtle projecting bands. The geometry references San Francisco’s classic rhythm of bayed facades while stripping the language down to a refined modern expression. Behind this quiet exterior lies a dramatically expanded interior volume. The redesign adds both additional floor area and new vertical circulation, transforming what was once a conventional city house into a multi-level architectural sequence organized around light, art, and views. At the roofline, planted terraces soften the building’s silhouette and create a green crown visible from surrounding hillsides. Interiors as a Sequence of Galleries Inside, the home unfolds as a series of spatial moments connected by a sculptural stair and gallery-like corridors. Wide plank oak floors run throughout, providing continuity and warmth against a palette of plaster walls, dark steel detailing, and natural stone. The hallways function almost as curated galleries, with layered artworks suspended in front of mesh panels that create depth and subtle shadow. Light filters through carefully placed windows and stair openings, transforming circulation spaces into contemplative transitions rather than mere passageways. A Living Room Anchored by Stone and Light The primary living room occupies one of the home’s central floors, where a quiet interplay of texture and geometry defines the space. A monumental fireplace wrapped in dark stone forms the room’s anchor, its mass contrasting with a recessed ceiling plane that seems to float above the seating area. Integrated perimeter lighting creates a soft architectural glow that washes the ceiling and walls. Furniture is sculptural yet understated—rounded lounge chairs in warm ochre velvet, tailored sofas, and a striking marble cocktail table whose expressive veining becomes a focal artwork in itself. Deep blue carpeting grounds the seating arrangement and subtly absorbs light, enhancing the calm atmosphere. Above the fireplace, a delicate projection artwork introduces a moment of visual poetry—an unexpected cinematic gesture that transforms the wall into a quietly animated canvas. Kitchen as Architectural Furniture The kitchen expresses a different register: crisp, tactile, and materially rich. Custom walnut cabinetry spans the wall in a continuous plane, punctuated only by the sculpted hood and integrated appliances. The wood’s depth and warmth are balanced by expanses of pale marble that flow seamlessly from countertop to backsplash. Three dome pendants hover above the island like industrial sculptures, casting pools of warm light onto the stone surface. A row of vivid red stools introduces a controlled burst of color, a small but confident departure from the otherwise restrained palette. Dining With a Living Backdrop Adjacent to the kitchen, the dining room opens toward a glass wall overlooking a vertical garden of climbing ivy. The greenery becomes a constantly changing backdrop—lush and shadowy during the day, atmospheric and cinematic after sunset. A dark wood table anchors the room, surrounded by pale oak chairs whose understated forms echo Scandinavian design traditions. The simplicity of the furniture allows the view and natural light to become the dominant experience. Intimate Spaces and Material Contrast Throughout the home, smaller rooms offer moments of intimacy and material experimentation. The powder room pairs textured wall coverings with a dramatic black marble vanity whose bold veining feels almost geological. A suspended mirror and slender pendant create a sculptural composition against the tactile backdrop. The primary bedroom, by contrast, feels serene and expansive. Floor-to-ceiling glazing frames sweeping views of the city, while soft textiles and warm wood paneling create a cocooning effect. Slender black columns subtly define a sitting area without interrupting the openness of the space. Bathing Above the City In the primary bathroom, a sculptural freestanding tub sits beside a panoramic window overlooking San Francisco’s hills and rooftops. The room’s palette—light oak, grey stone, and matte metals—reinforces the spa-like atmosphere. Floating cabinetry and integrated lighting maintain a sense of visual lightness despite the richness of the materials. Entertaining Above the Park Higher in the house, a lounge and bar area becomes the social heart of the home. Here, dark stone slabs with dramatic veining wrap the bar wall like a piece of monumental art. Open shelving displays glassware and spirits, while integrated wine storage hints at the home’s entertaining ambitions. A soft leather sectional and low glass table create a relaxed setting for conversation, framed by expansive views of the city skyline. Cinema and Retreat The lower level introduces yet another atmosphere: a dedicated media room designed for immersive viewing. Dark walls, plush seating, and soft lighting create a cinematic environment that contrasts intentionally with the airy upper floors. It’s a retreat within the home—intimate, quiet, and removed from the brightness above. Architecture That Balances Discipline and Warmth What makes the project particularly compelling is its balance between architectural discipline and lived warmth. Every element—from the carefully framed views to the restrained material palette—contributes to a cohesive spatial narrative. Yet the home never feels austere. Natural materials, curated art, and layered lighting create a sense of comfort and depth. The result is a house that feels both architecturally rigorous and deeply human. A Contemporary Interpretation of San Francisco Living In a neighborhood defined by historic homes and iconic park views, this transformation offers a contemporary interpretation of San Francisco living. It respects the city’s urban density while embracing openness, light, and vertical living. The home rises quietly above its surroundings, culminating in panoramic vistas that stretch across rooftops, hills, and sky. What began as a conventional structure has become something far more nuanced: a modern urban sanctuary—part gallery, part retreat, and wholly connected to the vibrant city just beyond its walls.

On a quiet street just steps from San Francisco’s beloved Dolores Park, a formerly modest urban structure has been transformed into a luminous vertical residence that quietly redefines contemporary city living. Through a comprehensive remodel and both vertical and horizontal expansion, the project turns a constrained urban footprint into a sequence of serene, art-forward living spaces that unfold upward toward expansive city views. The architecture balances restraint and warmth: crisp contemporary geometry softened by natural materials, artful lighting, and carefully curated interiors. The result is a home that feels simultaneously grounded and elevated—deeply connected to its neighborhood yet remarkably private. Reimagining the Urban Envelope The original building has been almost entirely reconceived. The facade now reads as a disciplined composition of plaster volumes and precisely detailed window openings framed by subtle projecting bands. The geometry references San Francisco’s classic rhythm of bayed facades while stripping the language down to a refined modern expression. Behind this quiet exterior lies a dramatically expanded interior volume. The redesign adds both additional floor area and new vertical circulation, transforming what was once a conventional city house into a multi-level architectural sequence organized around light, art, and views. At the roofline, planted terraces soften the building’s silhouette and create a green crown visible from surrounding hillsides. Interiors as a Sequence of Galleries Inside, the home unfolds as a series of spatial moments connected by a sculptural stair and gallery-like corridors. Wide plank oak floors run throughout, providing continuity and warmth against a palette of plaster walls, dark steel detailing, and natural stone. The hallways function almost as curated galleries, with layered artworks suspended in front of mesh panels that create depth and subtle shadow. Light filters through carefully placed windows and stair openings, transforming circulation spaces into contemplative transitions rather than mere passageways. A Living Room Anchored by Stone and Light The primary living room occupies one of the home’s central floors, where a quiet interplay of texture and geometry defines the space. A monumental fireplace wrapped in dark stone forms the room’s anchor, its mass contrasting with a recessed ceiling plane that seems to float above the seating area. Integrated perimeter lighting creates a soft architectural glow that washes the ceiling and walls. Furniture is sculptural yet understated—rounded lounge chairs in warm ochre velvet, tailored sofas, and a striking marble cocktail table whose expressive veining becomes a focal artwork in itself. Deep blue carpeting grounds the seating arrangement and subtly absorbs light, enhancing the calm atmosphere. Above the fireplace, a delicate projection artwork introduces a moment of visual poetry—an unexpected cinematic gesture that transforms the wall into a quietly animated canvas. Kitchen as Architectural Furniture The kitchen expresses a different register: crisp, tactile, and materially rich. Custom walnut cabinetry spans the wall in a continuous plane, punctuated only by the sculpted hood and integrated appliances. The wood’s depth and warmth are balanced by expanses of pale marble that flow seamlessly from countertop to backsplash. Three dome pendants hover above the island like industrial sculptures, casting pools of warm light onto the stone surface. A row of vivid red stools introduces a controlled burst of color, a small but confident departure from the otherwise restrained palette. Dining With a Living Backdrop Adjacent to the kitchen, the dining room opens toward a glass wall overlooking a vertical garden of climbing ivy. The greenery becomes a constantly changing backdrop—lush and shadowy during the day, atmospheric and cinematic after sunset. A dark wood table anchors the room, surrounded by pale oak chairs whose understated forms echo Scandinavian design traditions. The simplicity of the furniture allows the view and natural light to become the dominant experience. Intimate Spaces and Material Contrast Throughout the home, smaller rooms offer moments of intimacy and material experimentation. The powder room pairs textured wall coverings with a dramatic black marble vanity whose bold veining feels almost geological. A suspended mirror and slender pendant create a sculptural composition against the tactile backdrop. The primary bedroom, by contrast, feels serene and expansive. Floor-to-ceiling glazing frames sweeping views of the city, while soft textiles and warm wood paneling create a cocooning effect. Slender black columns subtly define a sitting area without interrupting the openness of the space. Bathing Above the City In the primary bathroom, a sculptural freestanding tub sits beside a panoramic window overlooking San Francisco’s hills and rooftops. The room’s palette—light oak, grey stone, and matte metals—reinforces the spa-like atmosphere. Floating cabinetry and integrated lighting maintain a sense of visual lightness despite the richness of the materials. Entertaining Above the Park Higher in the house, a lounge and bar area becomes the social heart of the home. Here, dark stone slabs with dramatic veining wrap the bar wall like a piece of monumental art. Open shelving displays glassware and spirits, while integrated wine storage hints at the home’s entertaining ambitions. A soft leather sectional and low glass table create a relaxed setting for conversation, framed by expansive views of the city skyline. Cinema and Retreat The lower level introduces yet another atmosphere: a dedicated media room designed for immersive viewing. Dark walls, plush seating, and soft lighting create a cinematic environment that contrasts intentionally with the airy upper floors. It’s a retreat within the home—intimate, quiet, and removed from the brightness above. Architecture That Balances Discipline and Warmth What makes the project particularly compelling is its balance between architectural discipline and lived warmth. Every element—from the carefully framed views to the restrained material palette—contributes to a cohesive spatial narrative. Yet the home never feels austere. Natural materials, curated art, and layered lighting create a sense of comfort and depth. The result is a house that feels both architecturally rigorous and deeply human. A Contemporary Interpretation of San Francisco Living In a neighborhood defined by historic homes and iconic park views, this transformation offers a contemporary interpretation of San Francisco living. It respects the city’s urban density while embracing openness, light, and vertical living. The home rises quietly above its surroundings, culminating in panoramic vistas that stretch across rooftops, hills, and sky. What began as a conventional structure has become something far more nuanced: a modern urban sanctuary—part gallery, part retreat, and wholly connected to the vibrant city just beyond its walls.

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The primary bedroom and bathroom are the showstoppers of this phase! Unused and awkwardly located closets in both the bedroom and bathroom were removed to make way for additional square-footage in the bath and replaced with a sizable and functional reach-in closet in the bedroom. A dated and cramped shower stall was removed in favor for an expansive step in shower spanning the width of the bathroom and a new transom window washes the room in natural light. While the previous bathroom was only able to accommodate a single vanity, the new layout allowed us to create double matching vanities mirrored across from each other - a much appreciated addition for a primary bath. Floating walnut vanities boast impressive storage and are capped with tower cabinets with hidden outlets for charging and storing electronic bathroom tools. While the color palette is restrained - black, white, gray, and brown - the result is a timelessly modern and masculine space that is at once striking and warm. Modern geometric patterns play with each other throughout the material selections.

Modern home. Warm modern.
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Smooth cedar paneling and vertical window accentuate the height of the stairwell and mark the transition from a more traditional main floor down to a modern lower level.

SieMatic Cabinetry in Stratus Grey Gloss Laminate at Perimeter and Stratus Grey Matt Laminate at Island. SieMatic Walnut Floating Bartop at Island. Silestone White Zeus Countertops.

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Great room and fireplace / Interior Designer - Tate Studio / Builder - Madison Couturier Custom Homes / Photo by Thompson Photographic
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Faux wood blinds by Hunter Douglas - beautiful, durable and easy care.
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