Pantone COTY 2016

It’s another year and another controversial choice for color management company Pantone, which has released its picks for the top trending colors of 2016. It’s a pair of pastels that at first glance scream, “It’s a boy! And a girl!” But the soft purplish-blue (Serenity) and nude-pink hues (Rose Quartz) represent a blending and blurring of gender lines, says Leatrice Eiseman, executive director of the Pantone Color Institute. “In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” Eiseman says. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

“Pantone Color Institute is a division of the Pantone company,” says Vasily Dozhdalev, product manager with Pantone Russia. “It’s a close-knit group of company experts and a large number of correspondents based all over the globe. The correspondents gather information pertaining to color trends worldwide, and it’s not only fashion from the catwalks that they focus on — they also follow all aspects of life that one way or another relate to and influence color.“Information flows to the ‘nerve center’ of the Institute — that is, to experts who in the end decide on the key colors for the coming year. It’s worth noting that the color of the year, while the most ‘hyped-up’ aspect, isn’t a thing in itself — it’s an integral part of the intense work underway in the institute aimed at forecasting color trends.”Pantone experts named two colors of the year for 2016 — Rose Quartz and pale blue Serenity — emphasizing a merging of stereotypically female and male colors. “In many parts of the world, we’re experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

Really feeling pink at the moment. Wanting to paint my bedroom walls pink but not sure what shade. I like this pink and how it is a baby pink with a bit more sophistication added

Нежное сочетание цветов

Rose Quartz Color of the Year 2016