The Urban Loft in Printer's Alley Loft's was an opportunity to make every room a unique experience. Our client came to us with a 4,800 sf luxury loft with 4 bedrooms and 4.5 baths that were being used as VRBO rentals. Each room is inspired by a variety of styles and cultural references, ranging from pop art and colorful furniture, to traditional elements with neutral color palates.