Along with best-in-class display technology, the Samsung Serif TV provides consumers with a more elegant viewing experience designed to blend naturally within the home. It makes a bold centerpiece statement with its generous size and it's unique I-shaped profile, broadening at the bottom to form a sturdy base and at the top to create a small shelf.

This unique collaboration between Samsung and the award-winning Paris-based design duo Ronan & Erwan Bouroullec blends design and technology into a simple, functional solution.

The user interface includes a transition between standby and normal viewing options called "curtain mode". This feature allows users to apply a filter over the content, creating a "curtain" effect in which viewers can access services such as a clock, Bluetooth speakers, apps and their photo gallery.

It looks great from all angles - a woven fabric cover magnetically attaches to the back panel of the television to conceal component connections, ensuring it looks great from all angles.

A distinct stand design, featuring attachable legs that easily screw into the bottom four corners, works in unison with the Serif TV's design. The custom legs, included with the TV, allow it to sit comfortably and blend more naturally into the home.