Showers are the most common splurge during master bathroom renovations, according to the 2017 U.S. Houzz Bathroom Trends Study. The survey of more than 1,200 U.S. homeowners using Houzz who are in the midst of, are planning, or recently completed a master bathroom project, found that of those upgrading their master shower (81 percent), more than half increase its size (55 percent). The demand for high-tech features like mood lighting or digital controls is also on the rise in master bathrooms compared to the year prior (12 percent in 2017 versus nine percent in 2016).
Over a quarter of homeowners remove their bathtub (27 percent) during master bathroom renovations to make room for a larger shower (91 percent). Statement showers are not only bigger in master bathrooms, but also include high-end features for three in four homeowners (73 percent), such as rainfall showerheads (55 percent), dual showers (24 percent), curbless showers (21 percent) and body sprays (18 percent).
“This year’s Bathroom Trends Study sheds light on two key trends in master bathrooms, showers as a focal point and the growing role of high-tech features in bathroom products,” said Nino Sitchinava, principal economist at Houzz. “Additionally, it is clear that today’s master bathroom renovations are marked by timeless and durable elements, from natural stone finishes to curbless shower entries, a benefit of having older generations in the driver’s seat. Still, the early wave of Millennial homeowners reveals their preferences for homes of the future, from larger master bathrooms to clean lines and white and gray color pallets.”
The national average for a major remodel of larger master bathrooms (over 100 square feet) is $21,000, however budgets vary widely across the country. In the San Francisco metro area, the most expensive of the top 20 U.S. metro areas, this number jumps to $34,100, whereas in Miami, the least expensive metro area, this number drops down to $16,900.
The scope of master bathroom remodels also varies by age, with Baby Boomers (55+) spending on average $22,800 for a major remodel of a larger bathroom, nearly twice as much as Millennial homeowners under 35 ($12,500). Baby Boomers are significantly more likely to integrate accessibility features in new master showers (73 percent), toilets (72 percent) and bathtubs (40 percent). Generational differences also include color preference. White countertops and cabinets and gray flooring and walls are significantly more likely to appear in Millennial homeowners’ renovated master bathrooms than in those of Baby Boomers. Meanwhile, Baby Boomers are more likely to opt for medium wood tone cabinets, while Gen-Xers (35-54) prefer dark wood tones.
Additional master bathroom trends include:
You can download the full 2017 U.S. Houzz Bathroom Trends Study here.
Houzz has over 15 million photos of professionally designed interiors and exteriors, including completed bathroom projects, and more than 1.5 million active home remodeling and design professionals including kitchen and bath remodelers, kitchen and bath designers, architects and general contractors. The Houzz Shop offers more than 9 million products from over 20,000 sellers, including items for the bathroom from showers and vanities to tile and linens.
The “U.S. Bathroom Trends Study” is an online survey fielded to U.S. Houzz users between June and August of 2017. n=1,238.
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