Houzz Inc., the leading platform for home remodeling and design, today announced a 58 percent increase in U.S. project leads for home professionals during the month of June, as compared with the same period in 2019. Professionals working on outdoor spaces have seen the greatest increase in demand, with June searches for pool and spa professionals up 3X compared with the same period a year prior, and demand for landscape contractors, deck and patio professionals each more than doubling. Kitchen and bath remodelers also experienced a 40 percent increase in demand during the month of June, compared with 2019.
“We’re the busiest we’ve ever been,” said Holly Stickley of Portland, Oregon-based The White Pear, LLC Design and Build. “Three quarters of our design business came from Houzz last year, and we’ve seen a significant increase in project requests this summer, particularly for large scale properties. Our clients are foregoing vacations due to the coronavirus pandemic and investing in making their homes more enjoyable to shelter in place.”
In Portland, home professionals saw a 30 percent increase in project leads during June, compared to the same period last year. Other metro areas that experienced significant year over year growth in demand for home professionals include Boston, Atlanta, Chicago, Houston and Miami (80, 73, 72, 71 and 54 percent, respectively).
Insights on the types of projects homeowners pursued in June speaks to a need for more usable space both inside and outside of the home. Swimming pool design and installation projects more than quadrupled (up 334 percent), deck, patio and porch project inquiries nearly tripled (up 178 percent) and home extensions and additions grew by 52 percent, compared with the same period in 2019. Homeowners are also seeking more privacy and security with interest in fence installation and repairs up 166 percent.
“There is an incredible rise in consumer interest for home improvement projects across the country, and people are coming to Houzz to find professionals for major projects like new swimming pools and decks, as well as for more modest outdoor improvements like tree planting and fencing,” said Liza Hausman, vice president of Industry Marketing at Houzz. “Over the past year we’ve made many significant additions and improvements to how our platform helps homeowners find and connect with the right professional for their project -- enabling people to directly schedule video meetings with pros through Houzz Pro is just one example -- and we’re really seeing the impact of those investments in the number and quality of connections we’re making.”
Houzz has more than 2.5 million active home renovation and design professionals around the world in more than 65 categories, including architects, interior designers, contractors and landscape professionals, on the platform. Homeowners who are looking to begin a new project can find home professionals through the Houzz Pro directory, browse their projects, ask questions about their work and read client reviews. For home professionals using the Houzz Pro business management and marketing solution, homeowners can view the pros’ availability and book an initial meeting directly.
Launched in April 2020, Houzz Pro helps home professionals run an efficient, profitable business and makes it easy for them to reach new customers, all while delivering a standout client experience. Subscriptions include premium profile features, website building services, and lead and business management tools. Pros can manage their businesses on the go with the Houzz Pro app, available on iOS and Android devices.
Designers, remodelers, landscape architects and other home professionals can learn more about Houzz Pro and get started at houzz.com/pro.
Houzz is the leading platform for home renovation and design, providing people with everything they need to improve their homes from start to finish. On Houzz, people can find design inspiration, research and hire home professionals, and shop for products to complete their projects. For home professionals, Houzz Pro (houzz.com/pro) provides an all-in-one software solution that empowers industry pros to stand out, win clients and manage their projects efficiently and profitably. The Houzz community is made up of millions of homeowners, home design enthusiasts and home improvement professionals around the world. Houzz is available on the web and as a top-rated mobile app. Headquartered in Palo Alto, California, Houzz also has international offices in London, Berlin, Sydney, Moscow, Tel Aviv and Tokyo. Houzz is a registered trademark of Houzz Inc. worldwide. For more information, visit houzz.com.